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NBC's THIS IS US Ranks No. 1 for Tuesday Night; Wins 18-49 by +85% Margin

By: Feb. 15, 2017
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On Valentines' Day, NBC wins its seventh straight Tuesday in adults 18-49 and also leads in most other key demographics, paced by the #1 show of the night in adults 18-49, "This Is Us."

"This Is Us" (2.4/8 in 18-49, 9.0 million viewers overall from 9-10 p.m. PT): Ranks as the #1 show of the night in adults 18-49. Retains 96% of last week's 2.5 in these prelim fast-affiliate ratings on a night of Valentine's Day distractions, and 92% of last week's 2.6 in official nationals. Delivers an +85% margin of victory in the timeslot over #2 "Bull" in 18-49 (2.4 vs. 1.3). It's the 13th straight "Us" original to rank as the #1 entertainment show of the night in 18-49 on the Big 4. Will add substantial viewership via time-shifting and VOD - last week's "Us" increased by +77% in 18-49 (2.55 to 4.52) and +5.0 million viewers overall (9.6 million to 14.6 million) going from L+SD to L+3 Nielsens. The +5.0 million gain was the biggest-yet for "Us" and set a new record for biggest lift ever for a Tuesday program on any broadcast network. Upscale: "Us" is generating a strong upscale audience, indexing at a 143 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.5/6 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET): Wins the slot by a +25% margin among ABC, CBS and NBC (1.5 vs. 1.2 for CBS' "NCIS: New Orleans," which crossed over with "NCIS"). Retains 100% week to week in 18-49 (1.5 vs. 1.5) t's the 42nd consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.63 to a 2.62) and +3.7 million viewers overall (7.3 million to 11.0 million) going from L+SD to L+7.

"The Wall" (1.4/5 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET): Retains 100% of last week's 1.4 in these prelim fast-affiliate ratings and 93% versus last week's 1.5 in official nationals. Grows half-hour to half-hour in every key measure, including a gain of +15% in adults 18-49 (1.3 to 1.5). Ties for #2 in the time period among the Big 4 networks in adult 18-49. Will increase via time-shifting and VOD -- so far this season, "The Wall" has increased by +13% in 18-49 rating going from L+SD to L+7 (from a 1.56 to a 1.77) and +653,000 viewers overall (6.3 million to 6.9 million). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.8/8; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.3/3.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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