NBC's THIS IS US More Than Doubles in Adults 18-49 Ratings

NBC's hit drama THIS IS US leads a list of 12 primetime NBC series that are more than doubling in adults 18-49 going from "live plus same day" ratings from Nielsen Media Research to "live plus 35 day" figures that combine linear results and estimated non-linear ratings.

On average, "This Is Us" originals this season are growing by +180% going from L+SD to L+35, with a 2.65 average rating in L+SD and a 7.41 in L+35.

Adding in additional alternate-platform viewership, the "This Is Us" pilot has now quadrupled its next-day L+SD rating. Counting 35 days of linear viewing and estimates based on 160 days of non-linear data, the Sept. 20, 2016 premiere telecast of "This is Us" has soared to an 11.40 rating in adults 18-49, for a +303% lift versus the pilot's L+SD rating of a 2.85.

Here are the NBC series that are more than doubling their 18-49 averages this season when going from L+SD ratings to L+35 figures that combine linear results with estimated non-linear ratings for the period Sept. 19, 2016 through Jan. 15, 2017:

· This Is Us, +180% (2.65 to 7.41).
· The Blacklist, +166% (1.12 to 2.97).
· The Good Place, +164% (1.19 to 3.15).
· Law & Order: SVU, +161% (1.48 to 3.87).
· Timeless, +156% (1.28 to 3.27).
· Superstore, +154% (1.23 to 3.12).
· Blindspot, +152% (1.15 to 2.90).
· Emerald City, +149% (0.93 to 2.32).
· Grimm, +138% (0.86 to 2.05).
· Chicago P.D., +126% (1.39 to 3.14).
· Chicago Med, +121% (1.31 to 2.90).
· Chicago Fire, +106% (1.62 to 3.33).

In the fourth quarter of 2016, NBC entertainment series originals rose to an average 3.52 rating in long-tail adult 18-49 results that cover 28 days of linear viewership and 35 days of non-linear. That's up from a comparable 3.37 for the fourth quarter of 2015.

Source: Linear ratings: Nielsen Npower L+35 (content+ads); Alternate Platform ratings (inclusive of all digital and Set Top Box D4+):Internal estimates based on time spent viewing content via Hulu, NBC Digital (App/.com) and Rentrak (inclusive of ads), adjusted to account for audience composition.

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