News on your favorite shows, specials & more!

NBC's THIS IS US Dominates Time Slot; Matches 2nd Best Rating to Date

By: Jan. 25, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC's THIS IS US (2.8/9 in 18-49, 9.5 million viewers overall from 9-10 p.m. PT): Matches its 2nd best rating to date (behind only a 3.0 for the Jan. 10 telecast, which received a lead-in in the Eastern U.S. from President Obama's farewell address and added viewers from a West Coast replay). Ranks as the #1 show of the night in 18-49. It's the 11th straight "Us" telecast to rank as the #1 entertainment show of the night in 18-49 on the Big 4. Grows +8% week to week in 18-49 (2.8 vs. 2.6). Dominates the slot with a +115% margin of victory over #2 "Bull" in 18-49 (2.8 vs. 1.3).

Will grow dramatically via time-shifting and VOD:

Live Plus 3 Days: Last week's "Us" increased by a highest-yet +79% in 18-49 (2.57 to 4.60) and a series-record +4.9 million viewers overall (9.6 million to 14.5 million) going from L+SD to L+3 Nielsens, to raise "Us" to its second best L+3 results to date. The Jan. 17 telecast set new records for the biggest L+3 lifts for any Tuesday telecast on any broadcast network in both adults 18-49 and total viewers.

Live Plus 7 Days: he most recently reported telecast (Jan. 10) ranked #1 among entertainment programs for that week in L+7 18-49 rating (5.04) and total viewers (15.812 million), as well as 18-49 lift (+2.02 rating points) and total-viewer lift (+5.322 million). So far this season, "This Is Us" is growing by +75% in 18-49 rating (from a 2.65 to a 4.63) and +5.1 million viewers overall (9.6 million to 14.7 million) going from L+SD to L+7. The +1.98 lift in 18-49 is the highest for any broadcast series.

"Chicago Fire" (1.7/6 in 18-49, 7.3 million viewers overall from 10-11 p.m. ET): Equals the show's highest rating since its season premiere in 18-49 (1.8 on Oct. 11). Grows +6% week to week in 18-49 (1.7 vs. 1.6). Wins the slot among ABC, CBS and NBC in 18-49 and all other key demos (including a tie in men 25-54), It's the 40th consecutive time an original "Fire" has won the 10 p.m. timeslot in adults 18-49 versus regular ABC-CBS competition, dating back to February 2015. Wins by a +55% margin in the time period among the ABC, CBS and ABC dramas in 18-49 (1.7 vs. 1.1 for CBS' "NCIS: New Orleans"). Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.62 to a 2.61) and more than +3.6 million viewers overall (7.3 million to 10.9 million) going from L+SD to L+7.

"The Wall" (1.6/6 in 18-49, 6.5 million viewers overall from 8-9 p.m. ET): Rates within 0.1 of the series high in 18-49 (1.6 vs. 1.7). Retains 94% week to week in 18-49 (1.6 vs. 1.7) and 99% in total viewers (6.541 million vs. 6.623 million). Ranks #1 in the competitive timeslot among the Big 4 networks in adults, men and women 18-34. Will grow via time-shifting and VOD -- so far this season, "The Wall" has increased by +13% in 18-49 rating going from L+SD to L+7 (from a 1.51 to a 1.71) and +662,000 viewers overall (6.0 million to 6.6 million).

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/1 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



Comments

To post a comment, you must register and login.



Videos