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NBC's THE WALL Retains 100%; Finishes Within .2 of 'NCIS' for Time Slot Win

By: Feb. 22, 2017
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NBC wins its eighth straight Tuesday in adults 18-49 and also leads in most other key demographics, paced by the #1 show of the night in adults 18-49, "This Is Us." Note that the NBC station in Raleigh carried college basketball.

"This Is Us" (2.5/9 in 18-49, 9.4 million viewers overall from 9-10 p.m. PT): Ranks as the #1 show of the night in adults 18-49. Grows +4% week to week in both 18-49 (2.5 vs. 2.4) and total viewers (9.373 million vs. 9.034 million). Delivers a +92% margin of victory in the timeslot over #2 "Bull" in 18-49 (2.5 vs. 1.3).
It's the 14th straight "Us" original to rank as the #1 entertainment show of the night in 18-49 on the Big 4.

Will add substantial viewership via time-shifting and VOD: Last week's "Us" increased by +77% in 18-49 (2.38 to 4.22) and +4.8 million viewers overall (9.0 million to 13.8 million) going from L+SD to L+3 Nielsens. The increases of +1.84 points in 18-49 and 4.8 million viewers overall were the biggest L+3 lifts of the night. The Feb. 7 "This Is Us" rose to the #1 18-49 rating of the week for a broadcast series in L+7 (see details below) Upscale: "Us" is generating a strong upscale audience, indexing at a 144 among adults 18-49 in $100K+ homes.


"Chicago Fire" (1.6/6 in 18-49, 7.1 million viewers overall from 10-11 p.m. ET): Wins the slot by a +45% margin among ABC, CBS and NBC (1.6 vs. 1.1 for CBS' "NCIS: New Orleans"), up from last week's +25% advantage (1.5 vs. 1.2). Ties as the #2 show of the night on the Big 4 in 18-49 with "NCIS" (1.6 each). Grows +7% week to week in 18-49 (1.6 vs. 1.5) and +4% in total viewers (7.068 million vs. 6.774 million). Earns its strongest Nielsens since Jan. 24 (1.8 in 18-49, 7.381 million viewers overall).
It's the 43rd consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.63 to a 2.62) and +3.7 million viewers overall (7.3 million to 11.0 million) going from L+SD to L+7.

"The Wall" (1.4/5 in 18-49, 5.9 million viewers overall from 8-9 p.m. ET): Finishes within 0.2 of "NCIS" and the timeslot lead among the Big 4 in adults 18-49. Ranks #1 or tied for #1 among those nets in adults 18-34 and men 18-34. Maintains 100% week to week in 18-49 (1.4 vs. 1.4) and grows +3% in total viewers (5.903 million vs. 5.759 million). Grows half-hour to half-hour in every key measure, including gains of +15% in adults 18-49 (1.3 to 1.5), +12% in adults 25-54 (1.7 to 1.9) and +16% in women 25-54 (1.9 to 2.2) Will increase via time-shifting and VOD -- so far this season, "The Wall" has increased by +12% in 18-49 rating going from L+SD to L+7 (from a 1.56 to a 1.74) and +598,000 viewers overall (6.2 million to 6.8 million). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 2.8/8; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.6/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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