NBC's THE WALL (1.2/4 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) equals last week's season-high rating in adults 18-49 and maintains 100% week to week in 18-49 (1.2 vs. 1.2) and 98% of last week's season high in total viewers (5.719 million vs. 5.836 million). For a third straight week equals or buils on its 18-49 rating of the prior week. Maintains or increases its rating from half-hour to half-hour in all key ratings categories. Will grow via time-shifting and VOD - last season, "The Wall" increased by +14% in 18-49 rating going from L+SD to L+7 (1.22 to a 1.35) and +619,000 viewers overall (5.4 million to 6.0 million). Upscale: "The Wall" delivers a solid upscale audience, last season indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Better Late Than Never" (0.9/3 in 18-49, 4.8 million viewers overall from 9-10 p.m. ET) Finishes with 0.1 of last week's 18-49 rating (0.9 vs. 1.0), which equaled the show's season high. Ties for #1 in the timeslot among the Big 4 networks in men 18-49 and finishes #2 or tied for #2 in adults, men and women 18-34. Will add substantial viewership via time-shifting and VOD - in its first season, "Better Late Than Never" increased by +23% in 18-49 rating (from a 1.60 to a 1.96) and +1.6 million viewers overall (7.4 million to 9.0 million) going from L+SD to L+7. "The Brave" (0.6/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET): Is close to rounding up to last week's 0.7 in 18-49 (currently reporting a 0.647 in these preliminary fast-affiliate ratings). Will add significant viewership via time-shifting and VOD: Last week's episode grew by +69% in 18-49 (0.71 to 1.20) and more than +2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+3. L+7: "The Brave" has increased by +64% in 18-49 rating going from L+SD to L+7 (from a 1.03 to a 1.69) and +3.0 million viewers overall (5.1 million to 8.1 million). With the addition of projected 35-day non-linear ratings, the "Brave" figure grows to a 2.22 in 18-49. Upscale: "The Brave" is generating a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.Photo by: Justin Lubin/NBC
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