NBC wins a competitive Monday in total viewers among the Big 4 networks. NBC's THE VOICE (1.9/7 in 18-49, 9.5 million viewers overall from 8-10 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49. Wins the time period among ABC, CBS, NBC and FOX in adults 18-49 and adults, men and women 25-54. Equals its highest Monday rating since April 17 (2.0) and delivers its most-watched Monday telecast since that same date. Grows +12% versus last week's 1.7 in 18-49 in these prelim fast-affiliate ratings and +6% versus last week's 1.8 in official nationals. In total viewers, grows +2% versus last week's 9.338 million in fast-affiliate ratings and is up +4% versus last week's 9.1126 million in official nationals. Will add substantial viewership via time-shifting and VOD: so far this season - last week, "The Voice" grew by +18% in 18-49 (from a 1.80 rating to a 2.13) and more than +1.3 million viewers overall (9.1 million to 10.4 million) going from "live plus same day" Nielsens to L+3. Upscale: Monday's "The Voice" is delivering a strong upscale audience this season, indexing at a 114 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes).
"Running Wild with Bear Grylls" (0.9/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET), featuring Sterling K. Brown: Grows +17% in total viewers versus the show's first original of last summer (3.699 million vs. 3.167 million at 10 p.m. on Monday, Aug. 1, 2016), despite last night's high-rated NBA competition on ESPN. Ranks #2 in the slot among ABC,
CBS and
NBC in adults 18-49 and finished #2 or tied for #2 in adults 25-54 and most other key demos Will grow significantly via time-shifting and VOD - last summer, "Running Wild" increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 1.45) and +724,000 viewers overall (3.7 million to 4.4 million). Upscale: Last summer, "Running Wild" delivered a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes
In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.8/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.3/2.
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
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