NBC wins a competitive Monday in total viewers among the Big 4 networks. NBC's THE VOICE (1.9/7 in 18-49, 9.5 million viewers overall from 8-10 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49. Wins the time period among ABC, CBS, NBC and FOX in adults 18-49 and adults, men and women 25-54. Equals its highest Monday rating since April 17 (2.0) and delivers its most-watched Monday telecast since that same date. Grows +12% versus last week's 1.7 in 18-49 in these prelim fast-affiliate ratings and +6% versus last week's 1.8 in official nationals. In total viewers, grows +2% versus last week's 9.338 million in fast-affiliate ratings and is up +4% versus last week's 9.1126 million in official nationals. Will add substantial viewership via time-shifting and VOD: so far this season - last week, "The Voice" grew by +18% in 18-49 (from a 1.80 rating to a 2.13) and more than +1.3 million viewers overall (9.1 million to 10.4 million) going from "live plus same day" Nielsens to L+3. Upscale: Monday's "The Voice" is delivering a strong upscale audience this season, indexing at a 114 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes).
"Running Wild with Bear Grylls" (0.9/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET), featuring Sterling K. Brown: Grows +17% in total viewers versus the show's first original of last summer (3.699 million vs. 3.167 million at 10 p.m. on Monday, Aug. 1, 2016), despite last night's high-rated NBA competition on ESPN. Ranks #2 in the slot among ABC, CBS and NBC in adults 18-49 and finished #2 or tied for #2 in adults 25-54 and most other key demos Will grow significantly via time-shifting and VOD - last summer, "Running Wild" increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 1.45) and +724,000 viewers overall (3.7 million to 4.4 million). Upscale: Last summer, "Running Wild" delivered a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.8/5.Videos