NBC wins Monday night among the Big 4 networks in adults 18-49 and all other key demos, while ranking #1 during six of six half-hours among those nets in adults 18-49.
"The Voice" (2.1/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET): Is the #1 program of the night on the Big 4 networks in adults 18-49 and all other key demographics (including a tie in men 25-54). On a night of high-rated competition from NBA Playoffs on TNT, maintains +100% week to week in 18-49 (2.1 vs. 2.1) and +97% total viewers (9.627 million vs. 9.968 million), pending updates.
Wins the time period among the Big 4 nets in every key demo.
Will add substantial viewership via time-shifting and VOD - so far this season, Monday's "Voice" has grown by +24% going from L+SD to L+7 in 18-49 rating (from a 2.99 to a 3.72) and more than 2.1 million viewers overall (11.9 million to 14.0 million).
Upscale: Monday's "Voice" has delivered a solidly upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3). The prior week's Monday's "Voice" was the night's most upscale telecast on the Big 4, indexing at a 111 among adults 18-49 living in $100K+ homes.
"Blindspot" (1.4/5 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET): Ranks #1 in the hour among ABC,
CBS and
NBC in adults 18-49 and all other key demos versus ABC's "Castle" and CBS's Monday premiere of "Person of Interest."
Grows +8% week to week in 18-49 (1.4 vs. 1.3) and +5% in total viewers (5.721 million vs. 5.425 million), pending updates, on a night of high viewer interest in TNT's coverage of the NBA Playoffs.
Equals the show's 18-49 high since March 28 (1.6) and hits a high in total viewers since that same date (6.0 million).
Will grow dramatically via time-shifting and VOD viewership:
L+3: Last week's "Blindspot" grew by +72% going from L+SD to L+3 ratings in 18-49 (1.30 to 2.24) and by 3.0 million viewers overall (5.4 million to 8.4 million).
The May 2 "Blindspot" delivered Monday's biggest L+3 lifts in 18-49 and total viewers.
That night's +72% gain was the biggest L+SD to L+3 lift for any Big 4 Monday telecast in nearly six months (since ABC's "Castle" grew +73% on Nov. 9, 2015)
L+7: "Blindspot" has increased by +80% this season in 18-49 rating (from a 1.98 to a 3.57) and 5.0 million viewers overall (7.3 million to 12.3 million) going from L+SD to L+7.
Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).
In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
For the Week:
·
NBC has finished #2 in total viewers for the primetime ratings week of May 2-8, while also tying for #2 among the Big 4 networks in adults 25-54, men 25-54 and men 18-34, according to "live plus same day" figures from Nielsen Media Research.
· Placing in the top 30 for the week among primetime Big 4 telecasts in the key demographic of adults 18-49 were Monday and Tuesday editions of "The Voice" (tied for #4 and #14 respectively), Tuesday's "Chicago Fire" (tied for #14), Tuesday's "Chicago Med" (tied for #19), Monday's "Blindspot" (tied for #24), Wednesday's "Chicago P.D." (tied for #24) and Sunday's "Little Big Shots" (tied for #24).
· Versus the same week last year,
NBC grew in total viewers and men 18-34, while retaining 100% of its rating in adults, men and women 25-54; adults, men and women 18-34; men 18-49 and women 18-49.
· Season to date,
NBC is running within 0.1 of a rating point of #1 behind Super Bowl-boosted
CBS in adults 18-49.
· NBC's total-viewer average of 8.198 million is the network's highest at this point in a season without a
SUPER BOWL or Olympic boost since 2006-07 (8.990 million).
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