NBC wins Tuesday among the Big 4 in adults 18-49, sweeping six of six half-hours, led by the #1 show of the night, "The Voice," and slot wins from 10-11 p.m. ET for Tuesday previews of "Crowded."
A Tuesday preview of "Crowded" (1.8/6 in 18-49, 6.8 million viewers overall from 10-10:30 p.m. ET) generated strong sampling, currently winning the time period among ABC,
CBS and
NBC in adults 18-49, total viewers and every other key measure, pending updates.
Delivers a +50% margin of victory among those nets in adults 18-49 (1.8 vs. 1.2 for CBS's #2 "Limitless").
On a night of strong interest in primary election results, is currently matching the combined 18-49 ratings of the original competition from CBS's "Limitless" (1.2) and ABC's "Of Kings and Prophets" (0.6).
The regular-slot premiere of "Crowded" is scheduled for Sunday, March 20, from 9:30-10 p.m. ET.
A second telecast of "Crowded" (1.4/5 in 18-49, 5.3 million viewers overall from 10:30-11 p.m. ET) currently leads the time period's original
ABC and
CBS competition in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- pending updates.
Generates a +40% margin of victory among those nets in adults 18-49 (1.4 vs. 1.0 for CBS's #2 "Limitless").
"The Voice" (2.7/9 in 18-49, 11.1 million viewers overall from 8-10 p.m. ET) ranks as the #1 show of the night on the Big 4 networks in every key demographic (including ties in men 18-34 and men 25-54).
On the first Tuesday of Daylight Saving Time and versus the return of original "NCIS" competition, grows versus the comparable telecast of the prior by +4% in 18-49 rating (2.7 vs. 2.6 on Oct. 13, 2015) and +9% in total viewers (11.080 million vs. 10.135 million).
Will add substantial viewership via time-shifting and VOD - season to date, Tuesday's "Voice" has grown by +24% this season in 18-49 rating (from a 2.91 to a 3.62) and 2.1 million viewers overall (11.8 million to 13.9 million) going from L+SD to L+7.
Upscale: Tuesday's "Voice" has delivered a solidly upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).
Note that
NBC stations in Cincinnati, Orlando and Greensboro carried primary coverage in the 10 p.m. hour.
In Late-Night Metered Markets Tuesday Night: In adult 18-49 rating in the local people meters, Jimmy Fallon (0.9) beat the combined ABC-CBS results for "Late Show with Stephen Colbert" (0.3) and "Jimmy Kimmel Live" (0.5).
In 18-49 in the local people meters, Seth Meyers (0.5) beat Colbert (0.3) and tied Kimmel's (0.5), despite Meyers' later start time.
In 18-49, Carson Daly's rebroadcast (0.3) topped Corden's original (0.2) and tied "Nightline" (0.3), despite starting an hour later than both shows and tied Colbert's original (0.3), despite starting two hours later.
Fallon's guests Tuesday night included Jesse Eisenberg, Zoë Kravitz and musical guest Coldplay.
Meyers' guests Tuesday included Naomi Watts, Chris Cuomo and musical guest Bloc Party.
Daly's guests Tuesday night included Jay & Mark Duplass, Anya Taylor-Joy & Robert Eggers and musical guest Wolf Alice (encore).
In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.6/4.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Tuesday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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