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NBC's THE VOICE is #1 for Night in Every Key Demo

By: Mar. 24, 2015
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"The Voice" (3.3/10 in 18-49, 11.9 million viewers overall from 8-10:01 p.m. ET) is matching last week's 3.3 rating in these prelim fast-affiliate results and is within 3% of last week's 3.4 in official nationals.

"The Voice" ranks as the #1 show of the night on the Big 4 in all key demographics and won the time period in every key demo. "The Voice" topped the #2 show of the night on the Big 4 in 18-49 by +65% (3.3 vs. 2.0 for both CBS's "Scorpion" and ABC's "Dancing With the Stars"). "The Voice" is currently within 3% of its week-five Monday rating in THE FALL (3.3 vs. 3.4 on Oct. 20, 2014) and within 0.1% in total viewers (11.882 million vs. 11.899 million).

Upscale: Last Monday's "Voice" was the night's most upscale show on the Big 4, indexing at 132 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

"Live Plus Seven Day" Ratings: First-run editions of Monday's "Voice" this season have grown by +26% in 18-49 rating (from a 3.43 to a 4.31) and 2.2 million viewers overall (12.2 million to 14.4 million).

"The Night Shift" (1.6/5 in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) is currently jumping +23% week to week in 18-49 (1.6 vs. 1.3), pending updates, to match its series record in 18-49, previously achieved only with the show's series premiere (1.6 on Tuesday, May 27, 2014). In total viewers, "Night Shift" is currently up week to week by +8% (5.782 million vs. 5.362 million) to its highest rating since March 2 (6.1 million).

This week's "The Night Shift" is currently tied for #1 for the hour among ABC, CBS and NBC in adults 18-49, as well as adults, men and women 18-34, pending updates, and is #1 outright in the slot among those nets in women 18-49 (2.0 rating).

"The Night Shift" will grow significantly in L+3 - last week's "Night Shift" increased by +31% in 18-49 going from L+SD to L+3 (1.35 to 1.76). In total viewers, "Night Shift" grew by 1.3 million persons (from 5.4 million to 6.7 million)..


Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...3.3...4.0...4.2...4.4
The Night Shift...1.6...1.9...2.0...2.1

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...11.88 million...13.67 million...14.13 million...14.62 million
The Night Shift ...5.78 million...6.80 million...7.19 million...7.38 million


In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

· Note that "Late Night" finished within a tenth of its Monday season average in metered-market households (1.2 vs. 1.3) and matched its season average in 18-49 in the LPMs (0.5 vs. 0.5).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· "The Voice" has generated two of the top four ratings on the Big 4 networks for the primetime week of March 16-22 in adults 18-49 and most other key measures. For the week, NBC averaged a 1.4 rating, 5 share in adults 18-49 and 6.1 million viewers overall, according to "live plus same day" viewing figures from Nielsen Media Research.


· Joining "The Voice" among the week's top 25 primetime programs on the Big 4 in 18-49 are Tuesday's season premiere of "Undateable" (tied for #10), Thursday's "The Blacklist" (tied for #13), Tuesday's debut of "One Big Happy" (tied for #21) and Tuesday's "Chicago Fire" (tied for #21).


· In addition to accounting for two of the week's top four primetime Big 4 ratings in adults 18-49, "The Voice" delivered two of the top four results in adults, men and women 25-54, men and women 18-49, adults 18-34, teens 12-17 and kids 2-11. In total viewers, "The Voice" accounted for two of the week's top five primetime results.


· For the 2014-15 season to date, NBC ranks #1 or tied for #1 among the Big 4 networks in adults 18-49 as well as adults, men and women 18-34, men and women 18-49 and women 25-54.


· In total viewers, NBC is #2 for the season, and running within 8% of its year-ago Olympics-boosted average (9.2 million vs. 10.0 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.


· Primetime averages for the week of March 16-22 in adults 18-49 are: Fox, 1.8/6; CBS, 1.5/5; NBC, 1.4/5; ABC, 1.4/4; and CW, 0.6/2. In overall total viewers, the weekly averages were: CBS, 7.2 million; ABC, 6.3 million; NBC, 6.1 million; Fox, 5.3 million; and CW, 1.7 million.


· "Most current" averages for the season to date are: NBC, 2.6/8; CBS, 2.4/8; ABC, 2.2/7; Fox, 2.1/7; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.5 million; NBC, 9.2 million; ABC, 7.9 million; Fox, 6.2 million; and CW, 2.1 million.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.



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