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NBC's THE VOICE is #1 for Monday Night Among Big 4

By: Dec. 09, 2014
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NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and most other key measures with the #1 show of the night on those nets, "The Voice."

"The Voice" (2.5/7 in 18-49, 10.6 million viewers overall from 8-10 p.m. ET) ranked as the #1 telecast of the night on the Big 4 in adults 18-49 and was also #1 on those nets for the night in total viewers, adults 18-34, adults 25-54 and most other key categories.

"The Voice" won the time period among the Big 4 in 18-49, total viewers and nearly all other key measures.


"State of Affairs" (1.6/5 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) maintained 100% of last week's rating in 18-49 (1.6 vs. 1.6), despite facing original CBS drama competition this week from "NCIS: LA" versus an encore "Scorpion" last week.

"State of Affairs" grew week to week by +25% or 0.2 of a rating point in adults 18-34 (from a 0.8 to a 1.0), +18% in women 18-34 (1.1 to 1.3) and +5% in women 18-49 (1.9 to 2.0).

In the time period, "State of Affairs" is currently running within 0.1 of the time-period lead among ABC, CBS and NBC in adults 18-49, currently held by ABC's "Castle," but note that ABC's results are subject to adjustment due to NFL preemptions in the Atlanta and Milwaukee markets.

"State of Affairs" will add substantial audience via time-shifting, with the prior week's telecast growing by +40% in 18-49 (from a 1.60 to a 2.24) and more than 2.5 million viewers overall (7.0 million to 9.6 million) going from L+SD to L+3.


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...2.5...3.0...3.2
State of Affairs...1.6...2.2...2.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...10.6 million...12.1 million...12.4 million
State of Affairs...6.3 million...8.9 million...9.7 million


Last Week's L+3 Results:
"The Voice" grew by +20% in 18-49 (from a 2.75 rating to a 3.30) and 1.4 million viewers overall (from 11.3 million to 12.7 million) going from "live plus same day" ratings to L+3.
"State of Affairs" grew by +40% in 18-49 (from a 1.60 rating to a 2.24 and 2.5 million viewers overall (from 7.0 million to 9.6 million) going from L+SD to L+3.
Week-to-week gains for "State of Affairs" increased significantly in L+3 results versus L+SD: To +33% in 18-49 (1.69 to 2.24) from +15% in L+SD and to a week-to-week gain of 2.8 million or +41% in total viewers (6.8 million to 9.6 million), up from nearly 1.7 million or +31% in L+SD. Note that the prior week's "State of Affairs" was interrupted by coverage of a Presidential address.


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

With "Sunday Night Football," "The Voice" and "Peter Pan Live!" accounting for four of the week's top seven primetime programs on the Big 4 networks in adults 18-49, NBC has won the ratings week of Dec. 1-7 in 18-49 and total viewers, marking the network's ninth weeklong win in 11 weeks so far this fall in 18-49 and third victory in total viewers.

Also ranking in the top 30 for the week in 18-49 were "Christmas in Rockefeller Center," "A SATURDAY NIGHT LIVE Christmas," "Chicago Fire" and "State of Affairs."

It's NBC's second straight total-viewer win and third in the last four weeks, marking the first time in nearly two years NBC has led three out of four weeks in total viewers without Olympic help. NBC last won two straight in-season weeks excluding Olympics during the weeks of Dec. 23 and Dec. 30, 2013 and last won three out of four weeks excluding Olympics when it took three in a row during the weeks of Dec. 17, Dec. 24 and Dec. 31, 2012.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.4 rating, 7 share in adults 18-49 and 8.7 million viewers overall for the week.

NBC ranked #1 among the Big 4 networks for the Dec. 1-7 week in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers (including a tie with FOX in men 18-34) - as well as teens 12-17 and kids 2-11.

"Sunday Night Football" ranked #1 among Big 4 primetime programs for the week in all of those key measures, plus teens 12-17.

Also ranking among the week's top 30 primetime shows on ABC, CBS, NBC and FOX in 18-49 were Monday's "The Voice" (tied for #4), Tuesday's "Voice" (#6), Thursday's "Peter Pan Live!" (#7), Wednesday's "Christmas in Rockefeller Center" (tied for #16), Wednesday's "A SATURDAY NIGHT LIVE Christmas" (tied for #16), Tuesday's "Chicago Fire" (tied for #23) and Monday's "State of Affairs" (tied for #26). Rankings exclude sports pre- and post-game shows.

For the season, NBC ranks #1 among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos and tied for #1 with ABC in women 18-49 and women 25-54.

In total viewers, NBC is #2 for the season, and running within 1% of its year-ago average (9.956 million vs. 10.014 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since 2006. This season and last also mark the first two times NBC has ranked as high as #2 in total viewers at this point since 2004.


WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...2.4...8.728 million
CBS...1.3...7.160 million
ABC...1.6...6.473 million
Fox...1.9...5.813 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...3.0...9.956 million
CBS...2.6...11.908 million
ABC...2.5...9.080 million
Fox...2.1...6.325 million


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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