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NBC's THE VOICE is #1 Monday Night Telecast

By: Mar. 31, 2015
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"The Voice" (3.2/10 in 18-49, 11.7 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 Big 4 telecast of the night in adults 18-49 by a +52% margin (3.2 vs. 2.1 for ABC's #2 "Dancing With the Stars") and is the #1 Big 4 program of the night in all key demos.

"The Voice" is running within 0.1 of a point or 3% of last week's 3.3 in these preliminary fast-affiliate ratings and within 0.2 or 6% of last week's 3.4 in official nationals. In total viewers, "Voice" is within 2% of last week's fast-affiliate result (11.667 million vs. 11.882 million).

Upscale: Last week's "Voice" was the night's most upscale show on the Big 4, indexing at 109 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

"Live Plus Seven Day" Ratings: First-run editions of Monday's "Voice" this season have grown by +26% in L+7 vs. L+SD in 18-49 rating (from a 3.45 to a 4.33) and more than 2.2 million viewers overall (12.3 million to 14.6 million).


"The Night Shift" (1.3/4 in 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of a point of the time-period lead among ABC, CBS and NBC (1.3 vs. 1.5 each for "NCIS: LA" and "Castle"). "The Night Shift" is up +30% in 18-49 versus its prior telecast, a special Tuesday episode (1.0 on March 24) and up +32% in total viewers (5.332 million vs. 4.035 million).

"The Night Shift" will grow significantly in L+3 - last week's "Night Shift" increased by +28% in 18-49 going from L+SD to L+3 (1.50 to 1.92). In total viewers, "Night Shift" grew by more than 1.3 million persons (from 5.4 million to 6.8 million).

NBC won the night among the Big 4 networks in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...3.2...3.9...4.1...4.3
The Night Shift...1.3...1.6...1.7...1.8

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...11.67 million...13.55 million...14.00 million...14.50 million
The Night Shift ...5.33 million...6.35 million...6.74 million...6.94 million


In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· "The Voice" has delivered the #1 rating among Big 4 primetime telecasts for the week of March 23-29 in adults 18-49, as well as adults 25-54, women 18-49 and 25-54, teens 12-17 and kids 2-11.


· For the week, NBC tied for #2 among those networks in adults 18-49, averaging a 1.4 rating, 5 share in adults 18-49 and 5.8 million viewers overall, according to "live plus same day" viewing figures from Nielsen Media Research.


· NBC tied for #1 for the week in women 25-54 and ranked #2 outright among ABC, CBS, NBC and FOX in women 18-34, women 18-49, men 18-49 and men 25-54.


· The Monday and Tuesday editions of "The Voice" accounted for two of the week's top three primetime telecasts on the Big 4 networks in adults 18-49 and the top two in adults 25-54 and women 25-54.


· For the 2014-15 season to date, NBC ranks #1 or tied for #1 among the Big 4 networks in adults 18-49 as well as adults, men and women 18-34, men and women 18-49 and women 25-54.


· In total viewers, NBC is #2 for the season, and running within 8% of its year-ago Olympics-boosted average (9.1 million vs. 9.9 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.


WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.4...5.815 million
CBS...1.8...8.808 million
ABC...1.4...6.063 million
Fox...1.0...3.733 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.6...9.107 million
CBS...2.4...11.450 million
ABC...2.2...7.876 million
Fox...2.1...6.145 million


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.



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