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NBC's THE VOICE is #1 Entertainment Telecast of the Night

By: Oct. 28, 2015
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Facing high-rated World-Series competition on Fox, NBC is the top non-sports network of the night in adults 18-49, with the #1 entertainment telecast, "The Voice," and +19% week-to-week growth for "Chicago Fire."

"Chicago Fire" (1.9/6 in 18-49, 7.8 million viewers overall from 10-11 p.m. ET) hits season highs, growing +19% week to week in 18-49 (1.9 vs. 1.6) and +2% in total viewers (7.824 million vs. 7.637 million).

Captured its top results since April 7 in 18-49 and total viewers.

Facing high-rated WORLD SERIES competition on Fox, grows week to week in total viewers for a second straight week.

Excluding Fox's WORLD SERIES coverage, wins the slot among the ABC, CBS and NBC dramas in adults 18-49, as well as total viewers, adults 25-54, adults 18-34 and all key adult-female demos.

Leads the slot by a +36% margin among those non-sports nets in adults 18-49 (1.9 vs. 1.4 for CBS's "Limitless").

Delivered its 11th consecutive time-period win versus the slot's ABC and CBS competition when in original, dating back to last March.

Is the night's #1 scripted series on the Big 4 in adults 18-34, women 18-34 and women 18-49.

Will add substantial audience via time-shifting and VOD -- the prior week's "Chicago Fire" grew by +60% in 18-49 (1.64 to 2.61) and 3.0 million viewers (7.6 million to 10.9 million) going from L+SD to L+3.

"The Voice" (2.5/7 in 18-49, 9.9 million viewers overall from 9-10 p.m. ET) is the #1 entertainment telecast of the night in 18-49 and most other key demos.

Versus WORLD SERIES competition, retains 96% of last week's fast-affiliate result in 18-49 (2.5 vs. 2.6) and 93% of last week's official national rating (2.5 vs. 2.7).

Matches last week in adults 18-34 (1.5 vs. 1.5) and is up +11% versus last week's fast affiliates in women 18-34 (2.1 vs. 1.9).

Wins the 9 p.m. hour among entertainment programs on ABC, CBS and NBC by a +56% margin in 18-49 (2.5 vs. 1.6 for CBS's "NCIS: New Orleans").

Is up +19% versus NBC's average in this hour last season (2.5 vs. 2.1, L+SD non-sports).

Will add significant viewership via time-shifting and VOD - the prior Tuesday's "Voice" grew by +23% in 18-49 (2.72 to 3.34) and 1.8 million viewers (11.3 million to 13.1 million) going from L+SD to L+3.

Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

"Best Time Ever with Neil Patrick Harris" (1.1/3 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) facing WORLD SERIES competition on Fox, retains 92% of last week's rating in 18-49, (1.1 vs. 1.2).

Is up week to week in women 18-34 (0.9 vs. 0.8).

Upscale: "Best Time Ever" is delivering a strong upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes).

In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters



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