NBC has scored a dominant win in primetime ratings for the week of Dec. 4-10, prevailing among the Big 4 networks in adults 18-49, total viewers and every other key demographic, according to "live plus same day" figures from Nielsen Media Research. NBC's decisive victory was paced by NFL football, "The Voice" and a special "Will & Grace," which combined to claim five of the week's top 10 ratings among primetime shows on the Big 4 networks in adults 18-49.
Sunday and Thursday football claimed the week's top two rankings on that list, and Monday and Tuesday "Voice" telecasts tied for #6 with Tuesday's special "Will & Grace" Christmas episode. Sunday and Thursday football also ranked #1-2 for the week in total viewers. NBC is dominating the current primetime season in adults 18-49, with leads over #2 FOX and CBS of +0.6 of a rating point or +33% (2.4 vs. 1.8). The +33% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample. In total viewers, NBC is running #2 season to date, within 632,000 of #1 CBS (9.822 million vs. 9.190 million). It's NBC's closest margin behind CBS at this point in the season in 15 years, since 2002-03, when CBS' margin over NBC was 462,000. Season to date, NBC is running #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic. Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos (including a tie in women 18-34).Videos