NBC has won the primetime ratings week of Oct. 9-15 in the key demographic of adults 18-49, with "Sunday Night Football" the #1 primetime show on the Big 4 networks in adults 18-49 and total viewers and "This Is Us," two editions of "The Voice" and "Will & Grace" accounting for four of the top ten entertainment shows, according to "live plus same day" figures from Nielsen Media Research. Ranking exclude sports pre- and post-game shows.
NBC also ranked #1 or tied for #1 for the week among the Big 4 networks in nearly every other key demographic - adults, men and women 18-34; men and women 18-49; and adults and women 25-54.
NBC also won the week counting entertainment programs only in adults 18-49 and ranked #1 or tied for #1 in that category in adults and women 18-34, men and women 18-49 and adults and women 25-54.
In adults 18-49, "Sunday Night Football" ranked as the week's #1 primetime program on the broadcast networks, while "This Is Us" finished #4, the Monday and Tuesday editions of "The Voice" tied for #5 and "Will & Grace" tied for #11. Counting entertainment programs only, "Us" ranked #2, the two "Voice" telecasts tied for #3 and "Will & Grace" tied for #9.
Counting three days of time-shifted viewing, "This Is Us" moved ahead of CBS' "The Big Bang Theory" as the #1 entertainment program of the week in 18-49, with a 4.33 rating in "live plus three day" Nielsens versus a 4.09 for "Big Bang."
Season to date,
NBC ranks #1 among the Big 4 networks in adults 18-49, as well as adults, men and women 18-34; men and women 18-49; and adults and women 25-54.
Counting entertainment programming only,
NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-49 and all key adult-female demos.
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