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NBC's THE VOICE Up 13% Week-to-Week; NBC Ties for Tuesday Win

By: May. 11, 2016
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NBC tied for the Tuesday win among the Big 4 in adults 18-49 and won the night outright among those nets in adults 18-34, women 18-34 and women 18-49.

"The Voice" (1.8/7 in 18-49, 8.9 million viewers overall from 8-9 p.m. ET): Grows +13% week to week in 18-49 (1.8 vs. 1.6) and +4% in total viewers (8.906 million vs. 8.596 million), despite the night's high-rated competition from the NBA Playoffs on TNT and the NHL Playoffs on NBCSN.

Ranks as the #1 show of the night on the Big 4 networks in women 18-49 (tie), adults 18-34 and women 18-34.

Will add substantial viewership via time-shifting and VOD - Tuesday's "Voice" has increased by +24% in 18-49 rating (from a 2.80 to a 3.48) and 2.1 million viewers overall (11.7 million to 13.8 million) going from L+SD to L+7.

Upscale: Tuesday's "Voice" has delivered a solidly upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

"Chicago Med" (1.6/6 in 18-49, 8.0 million viewers overall from 9-10 p.m. ET): Grows +7% week to week in 18-49 (1.6 vs. 1.5) and +5% in total viewers (7.997 million vs. 7.622 million).

Ties for #1 in the slot among the Big 4 in adults 18-49 and adults 18-34 and ranks #1 outright among those nets in all key adult-female demos.

Is up +23% versus NBC's May 2015 non-"Voice" in-season average in the time period (1.6 vs. 1.3 for comedies) and is up +95% in total viewers (7.997 million vs. 4.109 million), despite last night's high-rated competition from the NBA Playoffs on TNT and the NHL Playoffs on NBCSN.

Will add substantial audience via time-shifting and VOD:

L+3: Last week's "Chicago Med" grew by +42% in 18-49 going from L+SD to L+3 (1.50 to 2.13) and by 2.2 million persons in total viewers (7.6 million to 9.8 million).

L+7: "Chicago Med" has increased by +47% in 18-49 rating (from a 1.73 to a 2.55) and 2.8 million viewers overall (7.9 million to 10.7 million) going from L+SD to L+7

"Chicago Fire" (1.6/6 in 18-49, 7.9 million viewers overall from 10-11 p.m. ET): Retains 100% week to week in 18-49 (1.6 vs. 1.6) and grows +2% in total viewers (7.916 million vs. 7.793 million)

Ranks #1 in the time period among ABC, CBS and NBC in nearly every key measure (excludes men 25-54).

Ranks #1 by a +45% margin among those nets in the slot in adults 18-49 (1.6 vs. 1.1 for CBS's second-place "Person of Interest").

On a night of high interest in the NBA Playoffs on TNT and the NHL Playoffs on NBCSN, grows +7% versus the same night last year in 18-49 (1.6 vs. 1.5 on May 12, 2015) and +19% in total viewers (7.916 million vs. 6.659 million).

Delivers its 29thconsecutive time-period win in 18-49 versus regular ABC-CBS competition in the 10-11 p.m. slot when in original, dating back to February 2015.

Will add substantial audience via time-shifting and VOD:

L+3: The prior "Fire" increased by +47% in 18-49 (1.58 to 2.32) and 2.6 million viewers (7.8 million to 10.4 million) going from L+SD to L+3.

Last week's lift of 0.74 in 18-49 is the night's biggest L+3 increase on the Big 4.

L+7: "Chicago Fire" has grown by +62% in 18-49 rating (from a 1.78 to a 2.89) and 3.6 million viewers overall (8.0 million to 11.6 million) going from L+SD to L+7

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Tuesday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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