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NBC's THE VOICE, THE SING-OFF Are Monday Night Hits

By: Dec. 10, 2013
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From 8-9:02 p.m. ET, "The Voice" (3.4 rating, 9 share in adults 18-49, 12.8 million viewers overall) jumped to its top total-viewer result since Oct. 28 (13.2 million), and has now grown versus the prior Monday for three weeks in a row. In 18-49, "The Voice" is matching its rating for the prior two weeks and is up 3% versus the comparable episode of the prior cycle (3.3 on June 10).

"The Voice" led all Big 4 competition in the time period in every key ratings measure and won the slot in adults18-49 among those nets by an 89% margin (3.4 vs. 1.8 for Fox's second-place "Almost Human"). "The Voice" is the #1 telecast of the night on ABC, CBS, NBC and FOX in adults 18-49, total viewers and other key measures.

From 9:02-11 p.m. ET, the fourth season debut of "The Sing-Off" (2.4/6 in adults 18-49, 8.4 million viewers overall) is up 26% versus its prior debut in 18-49 (2.4 vs. 1.9 from 8-10 p.m. on Monday, Sept. 19, 2011) and is up 58% in total viewers (8.361 million vs. 5.300 million). Last night's "Sing-Off" ranked #1 in the two-hour time period among ABC, CBS, NBC and FOX in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures.

These are the top 18-49 and total-viewer results for "The Sing-Off" since the finale of the second season (2.7/7 in 18-49, 8.612 million on Dec. 20, 2010).

"The Sing-Off" topped every telecast of its first season (2009) and third season (2010) in 18-49 and total viewers.


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.


For the Week:

Led by "Sunday Night Football" and "The Sound of Music Live!," NBC has finished #1 in adults 18-49 and total viewers for the Primetime week of Dec. 2-8, ranking #1 or tied for #1 among the Big 4 networks in 18-49 on six of seven nights last week. It's the first time in 11 years NBC has ranked #1 or tied for #1 on six nights during an in-season week with no Olympic help (since the week of April 29-May 5, 2002).

This is NBC's first in-season total-viewers win in nearly a year (since the week of Dec. 31-Jan. 6, 2012) and the network's top weekly average in total viewers for an in-season week with no Olympic or Super Bowl help in nearly five years (since the week of Dec. 31-Jan. 6, 2008). It's also NBC's biggest weekly margin of victory in total viewers (+33% vs. #2 CBS) with no Olympic or Super Bowl boost since Dec. 31-Jan. 6, 2008 (+33%). The last time NBC won an in-season week in total viewers by more than 33% with no Olympic or Super Bowl help was the week of the "Seinfeld" finale (May 11-17, 1998).

In 18-49, NBC's 3.1 average for the week is its highest in 10 weeks, since the net also did a 3.1 during premiere week, and equals NBC's top in-season week since Nov. 19-25, 2012.

NBC had five of the week's top 10 Primetime programs on the Big 4 in adults 18-49 with "Sunday Night Football" (#1), "The Sound of Music Live!" (#3), the Monday and Tuesday editions of "The Voice" (tied for #5) and "The Blacklist" (tied for #7), which was the #1 drama of the week on those networks. Rankings exclude sports pre- and post-game shows. Also ranking in the top 20 for the week were "Saturday Night Live Christmas" (tied for #14), "Chicago Fire" (tied for #18) and "Christmas in Rockefeller Center" (tied for #18).

"Sunday Night Football" and "The Sound of Music Live!" ranked #1 among Primetime programs on the Big 4 in every key ratings category for the week, with "SNF" topping the list in adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; and total viewers, while "The Sound of Music Live!" was #1 in women 18-34, 18-49 and 25-54.

NBC has now finished #1 or tied for #1 during 10 of 11 weeks this season, finishing #2 only once during a week in which FOX carried World Series coverage on four of seven nights.

Through 11 weeks of the new season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in every other key demo - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, including a tie with CBS in women 25-54.

NBC leads the season by 0.5 of a rating point (with a 3.2 vs. second-place CBS's 2.7), the biggest margin for any network 11 weeks into the season in 11 years (since NBC led by 0.8 of a point in 2002).

In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking 11 weeks into a season in nine years (since 2004).

NBC's season average of 10.0 million viewers is its biggest overall audience 11 weeks into the season in seven years (since 2006, 10.3 million). Versus one year ago, NBC is up 13% season to date in total viewers (10.0 million vs. 8.9 million).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 11, 2012... Week 11, 2013...Diff
NBC...2.6...3.1...Up 19%
CBS...2.3...1.7... Down 26%
ABC...1.5...1.6... Up 7%
Fox...2.3...2.4...Up 4%

Total Viewers, L+SD
Net... Week 11, 2012... Week 11, 2013...Diff
NBC...7.755 million ...10.548 million...Up 36%
CBS...9.361 million...7.931 million...Down 15%
ABC...5.696 million ...5.879 million...Up 3%
Fox...6.117 million ...7.185 million...Up 17%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...3.2...3.2...Even
CBS...2.8...2.7...Down 4%
ABC...2.5...2.5...Even
Fox...2.5...2.5...Even

Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.889 million ...10.013 million...Up 13%
CBS...11.638 million...11.816 million...Up 2%
ABC...8.949 million ...8.660 million...Down 3%
Fox...6.866 million ...7.322 million...Up 7%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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