NBC's THE VOICE Set for 3-Night Premiere Beg. Tonight, 9/10

NBC has fashioned the fall season premiere of THE VOICE into a three-night event with the addition of a new night on Wednesday, September 12 (8-9 p.m. ET) following the previously scheduled debut tonight, September 10 (8-10 p.m. ET) and Tuesday, September 11 (8-9 p.m. ET).

"The Voice" returns with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's third season. Celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton return along with Carson Daly as host and Christina Milian as Social Media Correspondent. Monday night (September 10) will open with the Grammy Award-winning coaches performing "Start Me Up" together to show the new contestants just how it's done. Then the blind auditions begin with the coaches in their chairs turned away from the singers, until the strength of a voice motivates the coaches to start pressing their buttons and turning their chairs around.

The show's innovative format features four stages of competition: the blind audition, the battle round, the brand new knockouts and finally, the live performance shows.

During the blind auditions, the decisions from the musician coaches are based solely on voice and not on looks. The coaches hear the artists perform, but they don't get to see them -- thanks to rotating chairs. If a coach is impressed by the artist's voice, he/she pushes a button to select the artist for his/her team. At this point, the coach's chair will swivel so that he/she can face the artist he/she has selected. If more than one coach pushes their button, the power then shifts to the artist to choose which coach they want to work with. If no coach pushes their button, the artist is eliminated from the competition.

Once the teams are set, the battle is on. Coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers. During the battle rounds, the coaches will pit two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal battle, the coach must choose which of his/her singers will advance to the next round of competition, while the losing artist is available to be stolen by another coach.

At the end of the battles, only the strongest members of each coach's roster remain and proceed to the new knockout rounds. The artists will be paired again with a member of their team, but this time they find out only minutes before performing who they are being compared against. The artists each select their own song to perform individually, while their direct competitor watches and waits. They are vying for their coach's confidence and decision to take them to the live shows. Their coach will choose the winner and the artist not selected will be sent home.

In the final live performance phase of the competition, the top artists from each team will compete each week against each other during a live broadcast. The television audience will vote to save their favorite artists and the two artists with the lowest number of votes will be sent home each week. In the end, one will be named "The Voice" and will receive the grand prize of a recording contract. "The Voice" is a presentation of Mark Burnett's One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

For embeddable clips and more, please visit NBC.com's official show site: http://www.nbc.com/TheVoice.

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