NBC's THE VOICE Retains 100% of Last Week's Fast-Affiliate in Key Demo

With a week-to-week increase in 18-49 for the #1 new show of the season, "Blindspot," NBC wins the night among the Big 4 in every key measure, including a dominating victory in adults 18-49 among those networks, winning by a +58% margin.

"Blindspot" (2.5/8 in 18-49, 8.6 million viewers overall from 10-11 p.m. ET) is up week to week in 18-49 (+4%, 2.5 vs. 2.4).

The first new Big 4 scripted series this fall to grow week to week in "live plus same day" 18-49 rating.

Wins the slot among ABC, CBS and NBC dramas in every key measure.

Beats the combined ABC-CBS rating in the slot in 18-49 (2.5 vs. a combined 2.3, and note ABC's rating may be inflated by NFL football in the Pittsburgh market).

Wins the slot among those dramas by a +108% margin in adults 18-49 (2.5 vs. 1.2 for ABC's "Castle").

Is the night's #1 new series and #1 drama, new or returning, in 18-49.

Is up +56% versus NBC's average in the slot last season in 18-49 (2.5 vs. 1.6).

In four weeks, has delivered NBC's four highest ratings in the slot, excluding sports, in 11 months (since Nov. 10, 2014, 2.5 with "The Blacklist").

"Blindspot" delivers heavy time-shifting -- With its Sept. 21 premiere, "Blindspot" increased by +60% in 18-49 rating (from a 3.11 to a 4.96) and 6.0 million viewers overall (10.6 million to 16.6 million) going from L+SD to L+7. The 6.0 million increase was the biggest L+7 lift for any premiere week telecast on ABC, CBS, NBC or Fox.

Upscale: "Blindspot" is tied as the season's most upscale new drama on ABC, CBS, NBC or Fox, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes.

"The Voice" (3.2/9 in 18-49, 11.7 million viewers overall from 8-10 p.m. ET) retains 100% of last week's 3.2 in these prelim fast-affiliate ratings and 97% of last week's 3.3 in official nationals.

Retains 99% of last week's fast-affil result in total viewers (11.722 million vs. 11.895 million).

Wins the slot among ABC, CBS, NBC and FOX in adults 18-49 and all other key demos, and is currently running within 0.3% in total viewers of ABC's "Dancing with the Stars," which is likely to come down in official nationals due to an NFL preemptions.

Jumped +28% versus what the prior cycle was averaging in last May's sweep (3.2 vs. 2.5) and was up +12% in total viewers (11.722 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.

Will add substantial viewership via time-shifting - During premiere week, Monday's "Voice" grew +25% in 18-49 rating going from L+SD to L+7 (from a 3.54 to a 4.44) and more than 2.5 million viewers overall (12.4 million to 14.9 million).

Is the season's #1 alternative series in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - even outdelivering ABC's "Dancing with the Stars" in total viewers.

In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC has won Week 3 of the 2015-16 primetime season in the key demographic of adults 18-49, marking the fourth straight year NBC has won each of the opening three weeks of the new season in 18-49. NBC's "Sunday Night Football," the Monday and Tuesday editions of "The Voice" and "Blindspot" led the way, generating four of the week's top 10 results in 18-49 among primetime shows on the Big 4 networks.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.2 rating, 7 share in adults 18-49 and 7.7 million viewers overall for the week of Oct. 5-11. In a week that included a Tuesday encore recap of NBC's "The Voice" and a rainout of NBC Sports' scheduled coverage of Saturday's NASCAR race from Charlotte, NBC remained #1 in the key 18-49 demographic and also ranked #1 or tied for #1 among the Big 4 networks for the week in adults 18-34, men 18-49 and all key adult-female demos.

"Sunday Night Football" was the #1 telecast of the week on ABC, CBS, NBC or FOX in adults 18-49, total viewers, adults 25-54, adults 18-34 and all key adult-male demos. Joining the NFL telecasts among the week's top 10 primetime shows on those networks in adults 18-49 were Monday's "The Voice" (#5), Monday's "Blindspot" (#9) and Tuesday's "Voice' encore recap (tied for #10). Rankings exclude sports pre- and post-game shows.

It's the 14th consecutive week NBC has ranked #1 or tied for #1 among the Big 4 networks in adults 18-49, the longest unbeaten streak for any network in six years, since FOX won 17 weeks in a row in 2009 from the week of Feb. 2 to the week of May 25, 2009. The 14-week streak is also NBC's longest in 12 years, since the network finished #1 or tied for #1 for 16 consecutive weeks in 2003 from the week of May 26 through the week of Sept. 8, 2003.

Through the opening three weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and every other key demo and is #2 in total viewers at this point in the season for just the second time in the last 12 years.

To post a comment, you must register and login.