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NBC's THE VOICE Premiere Grows 17%

By: Sep. 24, 2013
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NBC has won the opening night of the 2013-14 television season among ABC, CBS, NBC & FOX in all key categories, winning six of six half-hours in 18-49 among those nets.

From 8-10 p.m. ET, the season premier "The Voice" (4.9 rating, 13 share in adults 18-49, 14.7 million viewers overall) grew 17% in 18-49 rating Versus the comparable year-ago debut (4.2//11 on Sept. 10, 2012), which faced weaker pre-season competition, and is up 19% in total viewers (14.665 million vs. 12.285 million). It's the top "Voice" debut in 18-49 and total viewers since the post-Super Bowl start of the second "Voice" on Feb. 5, 2012. "The Voice" won the time period among ABC, CBS, NBC and FOX in every key ratings category, including total viewers, despite competition from ABC's "Dancing With the Stars."

"The Voice grew from its first half-hour to its fourth by 31% or 1.3 rating points in adults 18-49 (to a 5.5 from a 4.2) and by 22% or 2.8 million persons in total viewers (15.8 million vs. 13.0 million).

In total viewers, it's the top "Voice," including finales and premieres, since March 5, 2012, during the show's second cycle. In 18-49, it's the top "Voice" since April 22, 2013.

At 10 p.m. ET, the debut of "The Blacklist" (3.8/10 in adults 18-49, 12.6 million viewers overall) won The Hour among ABC, CBS and NBC in every key ratings category, with margins over the premiere-week competition of +73% Versus ABC's "Castle" (3.8 vs. 2.2) and +111% Versus CBS's "Hostages" (3.8 vs. 1.8).

"The Blacklist" (3.8/10 at 10) is the top premiering series, drama, comedy or reality, on the Big 4 in the past year (since "Revolution" opened with a 4.1 [against lesser pre-season competition] on Sept. 17, 2012).

"The Blacklist" delivered the highest rating for any 10 p.m. drama on ABC, CBS or NBC in the past year (since "Revolution," 4.1 on Sept. 17, 2012).

Versus NBC's slot result during premiere week last year, "Blacklist" is up 12% (3.8 vs. 3.4 for week two of "Revolution"). "Blacklist" also finished within range of last year's earlier premiere for "Revolution" (4.1), which ran against a repeat drama on CBS and a low-rated music special on ABC one week prior to the start of the season

For the night, NBC is up vs. premiere Monday last year by 12% (4.6 vs. 4.1).

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.6/7 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.7/3 with an encore; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/5 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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