The Tuesday debut of THE VOICE sesason 12 (2.6/10 in 18-49, 11.3 million viewers overall from 8-9 p.m. ET): Grows +4% versus where the show ended its prior cycle in 18-49 (2.6 vs. 2.5 for the fall finale from 9-11 p.m. on Tuesday, Dec. 13, 2016) and retains 93% in total viewers (11.279 million vs. 12.139 million) on a night was disrupted by news coverage starting at 9 p.m. ET. Wins the slot by a +136% margin among the Big 4 nets in adults 18-49 (2.6 vs. 1.1 for ABC's second-place comedies). Scores a five-month timeslot high in total viewers (NBC's biggest audience in the Tuesday 8-9 p.m. hour since Sept. 27, 2016, 11.506 million). Retains 93% of the comparable 8-9 p.m. hour of the year-ago Tuesday debut (2.6 vs. 2.8 on March 1, 2016) and 97% in total viewers (11.279 million vs. 11.656 million).
The full 8-10 p.m. year-ago results were a 3.0 in 18-49 and 12.285 million viewers overall. Wins the time period among the Big 4 in adults 18-49, total viewers and all other key measures. Grows from half-hour to half-hour in every key measure, including gains of +17% in adults 18-49 (2.4 o 2.8), +13% in adults 25-54 and +13% in women 25-54 (3.9 to 4.4).
THE VOICE will add substantial viewership via time-shifting and VOD - earlier this season, Tuesday's "Voice" increased by +24% in 18-49 rating going from L+SD to L+7 (from a 2.56 to a 3.18) and more than +1.9 million viewers overall (11.1 million to 13.0 million).
NBC News coverage of President Trump's Address from 9-10:09 p.m. ET aired as sustaining programming and will not be included in nightly or weekly averages.
Analysis and Democratic Response ran live until 10:37p.m. ET.
At 10:37 p.m. ET,
NBC joined an encore telecast of "The Wall" in progress.
In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.9/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Tuesday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Comments
To post a comment, you must
register and
login.
