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NBC's THE VOICE Grows vs Last Week's Results in Total Viewers

By: Oct. 06, 2015
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In three weeks, has delivered NBC's three highest ratings in the slot, excluding sports, in nearly 11 months (since Nov. 10, 2014, 2.5 with "The Blacklist").

"Blindspot" delivers heavy time-shifting -- last week's "Blindspot" generated NBC's biggest increase in nearly a year in L+3 18-49 ratings (1.60, biggest lift since "The Blacklist" on Nov. 10, 2014). In total viewers, last week's "Blindspot" retained 99% of its Week 1 lift of +4.6 million, which was the #1 increase on all of broadcast and cable television in the last six months, since "The Walking Dead" on March 29 (+4.7 million).

"The Voice" (3.2/10 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET) retains 97% of last week's 3.3 in these prelim fast-affiliate ratings and 94% of last week's 3.4 in official nationals.

Is up versus last week's fast-affil result in total viewers (11.895 million vs. 11.832 million).

Wins the slot in adults 18-49, adults 18-34, adults 25-54, total viewers and nearly all other key measures, including a win over ABC's "Dancing with the Stars" in total viewers.

Jumped +28% versus what the prior cycle was averaging in last May's sweep (3.2 vs. 2.5) and was up +14% in total viewers (11.895 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.

Will add substantial viewership via time-shifting - last Monday's "Voice" increased by +21% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 3.36 rating to a 4.07) and by more than 2.0 viewers overall (from 12.1 million to 14.1 million).

Is the season's #1 alternative series in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - even outdelivering ABC's "Dancing with the Stars" in total viewers.



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