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NBC's THE VOICE Grows +4% Week to Week

By: May. 12, 2015
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"The Voice" (2.4/8 in 18-49, 9.8 million viewers overall from 8-10:01 p.m. ET) grew +4% week to week in 18-49 (2.4 vs. 2.3) to rate within 0.1 of the comparable episode during the prior cycle (2.4 vs. 2.5 on Dec. 8, 2014).

"The Voice" ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as men and women 18-49; adults, men and women 25-54; adults 18-34 (tie) and women 18-34 (tie).

"The Voice" will add significant viewership via time-shifting: Monday's "Voice" has grown by +25% in 18-49 rating (from a 3.35 to a 4.20) and 2.2 million viewers overall (12.1 million to 14.3 million).

Upscale: Last week "Voice" delivered the most upscale 18-49 audience of the night among Big 4 programs, indexing at 120 among adults 18-49 living in homes with #100K+ incomes (100 represents an average concentration of those homes, L+SD).

"The Night Shift" (1.2/4 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of the time-period lead in adult 18-49 among the ABC-CBS-NBC dramas (with a 1.2 rating vs. a 1.4 for ABC's "Castle" season finale) and is running within 0.1 of its rating from last week (1.2 vs. 1.3).

"The Night Shift" is maintaining 100% of its rating week to week in adults 18-34 (0.8 vs. 0.8), men 18-34 (0.5 vs. 0.5), men 25-54 (1.1 vs. 1.1) and is up +10% week to week in women 18-34 (1.1 vs. 1.0).

"The Night Shift" will add significant viewership via time-shifting: "The Night Shift" has increased by +37% in 18-49 rating this season (from a 1.35 to a 1.85) and 1.7 million viewers overall (5.5 million to 7.2 million) going from L+SD to L+7.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.4...2.8...3.0...3.1
The Night Shift...1.2...1.6...1.6...1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...9.84 million...11.34 million...11.70 million...12.00 million
The Night Shift ...5.07 million...6.43 million...6.71 million...6.91 million


In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.


· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· With Monday's telecast of "The Voice" ranking #3 among primetime programs on the Big 4 networks, NBC has averaged a 1.2 rating, 4 share in adults 18-49 and 5.4 million viewers overall for the week of May 4-10, according to "live plus same day" viewing figures from Nielsen Media Research, with.


· Last Tuesday's edition of "The Voice" joined the Monday telecast in the week's Top 10, tying for #8. Joining the two "Voice" episodes among the week's top 40 primetime shows on the Big 4 networks were Tuesday's "Chicago Fire" (tied for #19), Thursday's "The Blacklist" (tied for #27), Wednesday's "Chicago P.D." (tied for #27), Monday's "Night Shift" (tied for #36) and Tuesday's live telecast of "Undateable" (tied for #36).


· For the 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49 as well as men 18-49 and adults and men 18-34.


· In total viewers, NBC is #2 for the season, and running within 7% of its year-ago Olympics-boosted average (8.7 million vs. 9.4 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked higher than #4 in total viewers at this point.


WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.2...5.438 million
CBS...1.3...8.103 million
ABC...1.6...6.568 million
Fox...1.0...3.194 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.4...8.685 million
CBS...2.3...11.302 million
ABC...2.2...7.929 million
Fox...2.0...5.856 million


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.



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