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NBC's THE VOICE Currently Up +10% vs. Same Episode Last Cycle in 18-49

By: Dec. 13, 2016
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NBC wins the night among the Big 4 networks in every key measure, led by the #1 show on those nets in all key categories, "The Voice." Note that NBC stations in the Boston and Baltimore markets carried NFL football and NBC fast-affiliate ratings are subject to adjustment.

"The Voice" (2.2/7 in 18-49, 11.4 million viewers overall from 8-10:01 p.m. ET): Is currently up +10% versus the Monday finale of the prior cycle in 18-49 (2.2 vs. 2.0 on May 23) and up +12% in total viewers (11.403 million vs. 10.225 million), pending updates.

Is currently delivering its most-watched Monday telecast since Oct. 3 (11.8 million).

Is the #1 show of the night on the Big 4 in every key measure.

Is also up +10% versus last week's 2.0 in these prelim fast-affliate ratings in 18-49 and up 5% versus last week's 2.1 in official nationals.

In total viewers, is up +14% versus last week's 9.992 in fast-affiliate ratings and +13% versus last week's 10.082 in official nationals.

Will add significant viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.63 to a 3.33) and more than +2.1 million viewers overall (10.8 million to 13.0 million)

Upscale: "The Voice" is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Timeless" (1.2/4 in 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET): Is currently winning the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, pending updates, and is also #1 of tied for #1 among those nets in men and women 18-49; adults, men and women 18-34; and adults and men 25-54.

Is currently reporting its top total-viewer result since Oct. 24 (5.5 million) and is up week to week by +4% (5.299 million vs. 5.075 million).

Is currently retaining 100% of last week's 1.2 in 18-49, which matched the show's highest rating since Oct. 24 (1.3), pending updates.

Will add substantial viewership via time-shifting and VOD - "Timeless" has increased by +79% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.36 to a 2.43) and more than +3.7 million viewers overall (5.7 million to 9.4 million).

· Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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