NBC wins Monday night among the Big 4 networks in adults 18-49, total viewers and all other key demographics, taking six of six half-hours among those nets in adults 18-49.
Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:
"The Voice," 3.3 in 18-49, 12.73 million.
"Shades of Blue," 3.2 in 18-49, 11.11 million.
"The Voice" (2.4/8 in 18-49, 10.3 million viewers overall from 8-10:01 p.m. ET): Is #1 program of the night on the Big 4 networks in adults 18-49 and all other key demographics.
Wins the 8-10 p.m. time period by a +41% margin among the Big 4 nets in 18-49 (2.4 vs. 1.7 for ABC's "Dancing With the Stars").
Takes the time period among ABC, CBS,
NBC &
FOX in every key demographic, on a night of competition from NCAA Finals coverage on three cable networks.
Will add substantial viewership via time-shifting and VOD - season to date, Monday's "Voice" has grown by +25% going from L+SD to L+7 in 18-49 rating (from a 3.14 to a 3.91) and 2.3 million viewers overall (12.2 million to 14.5 million).
Upscale: Monday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).
"Blindspot" (1.4/4 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET): Ranks #1 in the slot among ABC,
CBS and
NBC in adults 18-49 and all other key demographics.
Facing high-rated NCAA Finals coverage on three cable networks, retains 88% week to week in adults 18-49 (1.4 vs. 1.6), holds 90% in adults 18-34 (0.9 vs. 1.0) and retains 100% in men 18-34 (0.7 vs. 0.7).
Will grow dramatically via time-shifting and VOD viewership:
L+7: "Blindspot" has increased by +79% this season in 18-49 rating (from a 2.23 to a 4.00) and 5.4 million viewers overall (8.1 million to 13.5 million) going from L+SD to L+7.
L+3: Last week's "Blindspot" grew by +63% going from L+SD to L+3 ratings in 18-49 (1.58 to 2.57) and by 3.3 million viewers overall (6.0 million to 9.3 million). "Blindspot" delivered Monday's biggest L+3 lifts in 18-49 (+63% and +0.99 points) and total viewers (+3.274 million).
Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).
In Late-Night Metered Markets Monday Night: Jimmy Fallon and Seth Meyers were the #1-2 late-night shows in 18-49 in the 25 Nielsen markets with local people meters.
· In adult 18-49 rating in the local people meters, Fallon (0.9) topped the combined results of CBS's "Late Show with Stephen Colbert" (0.4) and ABC's encore "Jimmy Kimmel Live" (0.4).
· In 18-49 in the local people meters, Meyers (0.5) beat both Colbert (0.4) and Kimmel's rebroadcast (0.4), despite Meyers' later start time.
· In 18-49, Carson Daly (0.3) beat Corden (0.2) and tied "Nightline" (0.3), despite starting an hour later.
· Fallon's guests Monday night Melissa McCarthy, Bobby Cannavale and musical guest Wild Belle.
· Meyers' guests Monday included Claire Danes, Jerrod Carmichael and Samantha Power.
· Daly's guests Monday night included Bre Blair, Larenz Tate & Michael Raymond-James, Karyn Kusama and musical guest Gems.
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."
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