NBC's THE TONIGHT SHOW Continues Year-to-Year Increases in Key Demo

In its 12th week, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated ratings, with a +20% increase versus "Tonight's" result for the same week last year in adult 18-49 rating. Time-period rivals on ABC and CBS were down versus the same week last year.

For the week of May 5-9, Fallon averaged a 1.04 rating in adults 18-49 to outscore ABC's "Jimmy Kimmel Live" (0.63) by a +65% margin, up from "Tonight's" +28% margin one year ago. Fallon also topped CBS's "Late Show with David Letterman" (0.51) by a +104% margin, up from the year-ago +47%. For the same week last year, "Tonight" averaged a 0.87 as compared to a 0.68 for Kimmel and a 0.59 for Letterman.

For the week, Fallon outdelivered "Kimmel" and "Late Show" in all key ratings measures.

At 12:35 a.m. ET, "Late Night with Seth Meyers" (0.56) topped ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. by a margin of +47% (0.63 vs. 0.43 that half-hour), up from a +22% advantage for "Late Night" during the same week last year. From 12:35-1:35 a.m., Meyers outscored CBS's "Late Late Show with Craig Ferguson" by a +70% margin (0.56 vs. 0.33), up from a year-ago +46% win for "Late Night." Meyers also topped CBS's Letterman in 18-49 (0.56 vs. 0.51), despite starting an hour later.

Meyers delivered bigger audiences than "Nightline" in their head-to-head half-hour and "Late Late Show" for the full hour in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

At 1:35 a.m. ET, "Last Call with Carson Daly" (0.32/2 in adults 18-49) grew +7% versus the same week last year (0.30/2) in 18-49.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 5-9. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.04 rating, 5 share
CBS "Late Show," 0.51/2
ABC "Kimmel," 0.63/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.43/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.56/3 *
CBS "Late Late Show," 0.33/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.32/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.328 million viewers
CBS "Late Show," 2.730 million viewers
ABC "Kimmel," 2.659 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.737 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.533 million viewers *
CBS "Late Late Show," 1.361 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.844 million viewers *

* "Late Night," "Last Call" and "Kimmel" were in rebroadcast on Friday.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.37 rating, 6 share
CBS "Late Show," 0.55/2
ABC "Kimmel," 0.66/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.41/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.65/4
CBS "Late Late Show," 0.36/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.35/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.383 million viewers
CBS "Late Show," 2.775 million viewers
ABC "Kimmel," 2.665 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.634 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.813 million viewers
CBS "Late Late Show," 1.372 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.960 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 5-9

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.52
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.45

TBS, 11 p.m.-midnight, "Conan," 0.32

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.84
Adult Swim, 12:30-1:30 a.m. ET, 0.60

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.351 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.122 million

TBS, 11 p.m.-midnight, "Conan," 0.702 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.783 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.290 million viewers

To post a comment, you must register and login.