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NBC's THE OFFICE Grows 7% in Total Viewers

By: Dec. 07, 2012
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From 9-9:31 p.m. ET, THE OFFICE (2.1/6 in 18-49, 4.2 million viewers overall) grew week to week by 11 percent in 18-49 rating (to a 2.1 from a 1.9) and 7 percent in total viewers (4.175 million vs. 3.885 million). "The Office" matched its top 18-49 rating since November 8 and delivered its biggest overall audience since that same date. "The Office" ranked #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34. "The Office" built on its lead-in by 75 percent in 18-49 rating and 42 percent in total viewers. Note that last season "The Office" added an average 50 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

* From 9:31-10:01 p.m. ET, "Parks and Recreation" (1.5/4 in 18-49, 3.3 million viewers overall) grew week to week by 7 percent in 18-49 rating (to a 1.5 from a 1.4) and 10 percent in total viewers (3.275 million vs. 2.989 million). "Parks" ranked #2 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.

* From 10:01-11 p.m. ET, "Rock Center with BrIan Williams" (1.0/3 in 18-49, 3.6 million viewers overall) is up week to week by 11 percent in adults 18-49 (to a 1.0 rating from a 0.9), 8 percent in adults 25-54 (1.3 vs. 1.2) and 4 percent in total viewers (3.580 million vs. 3.448 million).

* At 8 p.m. ET, "30 Rock" averaged a 1.1/3 in 18-49 and 3.3 million viewers overall in a highly competitive half-hour versus CBS's "Big Bang Theory," Fox's "X Factor," ABC's "Last Resort" and CW's "Vampire Diaries."

* At 8:30 p.m. ET, "Up All Night" (1.2/3 in 18-49, 2.9 million viewers overall) built on its 18-49 lead-in by 9 percent and built on its women 18-49 lead-in by 25 percent (1.5 vs. 1.2). Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" adult 18-49 ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

In Late-Night Metered Markets Thursday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 3.1/8; and "Jimmy Kimmel Live," 1.6/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.8/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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