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NBC's THE BLACKLIST Tops Dramas in All Key Measures

By: Oct. 21, 2014
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NBC finished #1 Monday night among the Big 4 in adults 18-49, adults 18-34, adults 25-54 and most other key demos

"The Voice" (3.3/9 in 18-49, 11.6 million viewers overall from 8-10 p.m. ET) won its two-hour time period among ABC, CBS, NBC and FOX in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. From its first half-hour to its fourth, "The Voice" grew by 0.7 of a rating point or +24% (to a 3.6 from a 2.9).

"The Voice" rated within a tenth of a point of the comparable telecast in the spring (3.3 vs. 3.4 for the second Monday battle-round episode on March 31) and within 5% in total viewers (11.615 million vs. 12.277 million)


"The Blacklist" (2.4/7 in 18-49, 9.4 million viewers overall from 10-11 p.m. ET) won the time period among ABC, CBS and NBC in every key measure, topping CBS's "NCIS: LA" by a +41% margin in adult 18-49 rating(with a 2.4 vs. a 1.7) and beating ABC's "Castle" by +50% (2.4 vs. 1.6).

Note that "The Blacklist" has been jumping by an average of +64% in adult 18-49 L+7 results so far this season and had last week's biggest L+3 increases among Monday dramas on the Big 4 (+53% in 18-49, +5.0 million viewers overall).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.1/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has finished #1 in adults 18-49 and all other key demographics among the Big 4 networks for the primetime week of Oct. 13-19, with "Sunday Night Football," "The Voice," "The Blacklist," "Marry Me" and "Chicago Fire" all ranking among the top 30 primetime shows on ABC, CBS, NBC and FOX for the week in 18-49. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.6 rating, 8 share in adults 18-49 and 8.9 million viewers overall for the Oct. 13-19 week.

NBC has now won each of the season's opening four weeks in adults 18-49 and has also finished #1 or tied for #1 among the Big 4 networks for nine of the last 10 weeks.

"Sunday Night Football" was the week's #1 primetime telecast on the Big 4 networks in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - and was #1 in teens 12-17 and tied for #1 with an ABC "Charlie Brown" special in kids 2-11.

Note that CBS was boosted this week by Thursday NFL football, which itself was boosted by NFL Network viewership (1.1 rating in 18-49, 2.6 million viewers overall Thursday night) that was added into CBS's averages.

Joining "SNF" among the week's top 35 programs in adults 18-49 on the Big 4 are Monday's "The Voice" (#5), Tuesday's "Voice" (tied for #7), Monday's "The Blacklist" (tied for #10), Tuesday's "Marry Me" premiere (tied for #22), Tuesday's "Chicago Fire" (tied for #27), Tuesday's "About a Boy" (tied for #31) and Wednesday's "Law & Order: SVU" (tied for #31). Rankings exclude sports pre- and post-game shows.

For the season, NBC ranks #1 among the Big 4 networks in adults 18-49 and every other key demographic (including a tie for #1 with CBS in men 25-54).

In total viewers, NBC is #2 for the season, up +0.3% versus last season to 9.907 million viewers from 9.881 million, for NBC's highest average at this point in the season in eight years (since averaging 10.5 million through four weeks in 2006).

WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...2.6...8.903 million
CBS...2.1...10.496 million
ABC...2.1...7.930 million
Fox...1.6...4.648 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...3.0...9.907 million
CBS...2.6...11.939 million
ABC...2.4...8.673 million
Fox...2.0...5.421 million


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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