"The Blacklist" (1.4/5 in 18-49, 7.2 million viewers overall from 9-10:01 p.m. ET) built on its lead-in by +180% in 18-49 (1.4 vs. 0.5) and +110% or 3.8 million persons in total viewers (7.2 million vs. 3.4 million).
With its first original telecast in three weeks, "The Blacklist" is down 0.2 in adults 18-49 versus its prior original but is matching that April 2 episode in adults 18-34 (0.7) and is up +13% in women 18-34 (0.9 vs. 0.8).
Last night's "Blacklist" grew from half-hour to half-hour in most key measures, including gains of +7% in adults 18-49 (1.4 to 1.5), +10% in adults 25-54 (2.0 to 2.2), +13% in men 25-54 (1.6 to 1.8) and +9% in women 25-54 (2.3 to 2.5).
Time-Shifting: "The Blacklist" will increase substantially in L+3 -- the most recent "Blacklist" original grew by +84% in L+3 vs. L+SD in 18-49 rating (1.59 to 2.93) and increased in total viewers by 4.5 million persons (7.7 million to 12.2 million). Those were the biggest increases of the night on the Big 4.
Upscale: "The Blacklist" has been a strong upscale performer, delivering a 141 index of adults 18-49 living in homes with $100K+ incomes ("most current" including L+3, with 100 representing an average concentration of those homes).
"Dateline NBC" (0.9/3 in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) hit a five-month high for
NBC in the time period in total viewers, the network's biggest audience in the slot since "Peter Pan Live!" averaged a 7.3 million viewers in the hour on Dec. 4, 2014. "Dateline" is up +5% week to week in total viewers (5.770 million vs. 5.521 million).
In the time period, "Dateline" tied for #2 among ABC,
CBS and
NBC in adults 18-49 and was #2 outright among those nets in adults, men and women 25-54 and total viewers.
An encore telecast of "The Blacklist" averaged a 0.5/2 in 18-49 and 3.4 million viewers overall from 8-9 p.m. ET.
Note that "The Blacklist" has lifted NBC's Thursday. In "most current" averages heading into this week:
"Blacklist" has improved the Thursday 9 p.m. hour by +167% in 18-49 (3.17 for weeks of "Blacklist" originals vs. a prior average of 1.19, "most current" excluding sports) and by more than 8.5 million viewers overall (12.7 million vs. 4.2 million).
NBC's Thursday overall has improved by +17% since the "Blacklist" move in 18-49 (1.84 for weeks of "Blacklist" originals vs. 1.57, "most current" non-sports) and more than 2.6 million viewers overall (5.2 million vs. 7.8 million).
In Late-Night Metered Markets Thursday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.1/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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