NBC has won the ratings week of June 26-July 2 in primetime's key demographic of adults 18-49 as well as total viewers, paced by the #1 and #2 entertainment shows of the week on the broadcast networks in 18-49 and total viewers, "America's Got Talent" and "World of Dance." It's the fifth straight week "Talent" and "World" have ranked #1-2 among entertainment programs on both the 18-49 and total viewer lists.
In total viewers,
NBC accounted for four of the week's top six primetime shows on the Big 4 nets and in 18-49 it was three of the top five.
In 18-49, NBC's top-20 rankings among primetime shows on ABC, CBS,
NBC and
FOX included: "America's Got Talent" (#1), "World of Dance" (#2), "American Ninja Warrior" (#5), Saturday's
NBC Sports coverage of the "Monster Energy NASCAR Cup Series" (#9), "Spartan: Ultimate Team Challenge" (tied for #10), "The Wall" (tied for #10), "Hollywood Game Night" (tied for #15) and "Little Big Shots: Forever Young" (tied for #15).
In total viewers,
NBC also got #1-2 rankings from "Talent" and "World", a #4 finish from "LBS: Forever Young" and a #6 ranking from "Ninja."
With the weekly wins in 18-49 and total viewers,
NBC has now finished as the #1 network in entertainment programming (excluding live news and sports) for a fifth week in a row in adults 18-49, total viewers and adults 25-54.
NBC also outrated its Big 4 competition for the June 26-July 2 week in every other key demographic - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.
Season to date,
NBC ranks #1 in adults 18-49, with an +18% margin over #2 Fox, despite Fox's boosts from the
SUPER BOWL and last fall's seven-game Cubs-Indians World Series.
NBC also ranks #1 for the season among ABC, CBS,
NBC and
FOX in adults, men and women 25-54; men and women 18-49; adults 18-34 (tie) and women 18-34. In total viewers,
NBC ranks #2 and is up +0.1% this season versus last (7.798 million vs. 7.788 million)
NBC is retaining 100% of its year-ago average in adults 18-49 (with a 2.0 rating vs. a 2.0), millennial viewers (1.3. vs. 1.3 in adults 18-34) and all key adult-male demographics.
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