NBC's SUPERSTORE Up +17% Week-to-Week in 18-49

NBC's "SUPERSTORE" (1.4/4 in 18-49, 4.6 million viewers overall from 8-8:30 p.m. ET) grows +17% week to week in adults 18-49 (1.4 vs. 1.2) and +19% in total viewers (4.637 million vs. 3.889 million) and matches its high since Jan. 25 in 18-49 (1.5) and is projected to grow to a 2.3 after seven days of time-shifting and alternate-platform viewing.

Will add substantial viewership with time-shifting and VOD -- Last week's "Superstore" grew by +42% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.21 to 1.72), up from a +29% increase the prior week, and by 1.1 million viewers overall (3.9 million to 5.0 million), up from the previous week's 856,000. The +0.51 increase in 18-49 is "Superstore's" biggest L+3 lift to date.

Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.9/3 in 18-49, 2.9 million viewers overall from 8:30-9 p.m. ET) increases by +29% versus last week in adults 18-49 (0.9 vs. 0.7) and +25% in total viewers (2.926 million vs. 2.333 million) and equals its high since Jan. 18 in 18-49 (1.1).

Will add significant viewership with time-shifting and VOD - Last week's "Telenovela" grew by +24% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.72 to 0.89), up from the prior week's +18%, and by 501,000 viewers overall (2.3 million to 2.8 million), up from the previous week's lift of 398,000.

Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

"The Biggest Loser 17" (1.2/4 in 18-49, 3.9 million viewers overall from 9-11 p.m. ET) grows by +50% week to week in adults 18-49 (1.2 vs. 0.8) and +39% in total viewers (3.887 million vs. 2.803 million) and equals its season high in 18-49 (1.2), previously achieved on Jan. 25 and with the show's Jan. 4 season premiere.

With the "Biggest Loser 17"finale, delivers a new season high in total viewers. For its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49.

For its second hour, ranks #1 among those networks in women 18-49 and women 18-34 and ties for #1 in adults 18-34 and will add substantial viewership via time-shifting and VOD - Last week's "Biggest Loser" grew by +32% in 18-49 (0.82 to 1.08) and 733,000 viewers (2.8 million to 3.5 million) going from L+SD to L+3.

Upscale: "Loser" delivers a solid upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:
· "Superstore," 2.3 rating in 18-49, 6.56 million viewers overall.

· "Telenovela," 1.2 in 18-49, 3.75 million.

· "Biggest Loser," 1.7 in 18-49, 5.34 million.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week NBC has averaged a 1.1 rating, 4 share in adults 18-49 and 5.0 million viewers overall for the primetime ratings week of Feb. 15-21, according to "live plus same day" results from Nielsen Media Research.

For the week, NBC finished within 0.1 of a point of its rating for the same week last year in adults 18-49 (1.1 vs. 1.2), matched its year-ago figure in adults 25-54 (1.5 vs. 1.5) and grew +3% in total viewers (5.0 million vs. 4.8 million).

Topping NBC's week were Wednesday's "Law & Order: SVU" (ranked #19 among Big 4 primetime telecasts for the week in adults 18-49), Tuesday's "Chicago Fire" (tied for #20), Wednesday's "Chicago P.D." (tied for #20), Tuesday's "Chicago Med" (tied for #27), Sunday's "All-Star Tribute to James Burrows" (tied for #29) and Thursday's "Blacklist" (tied for #29).

Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl- and Grammy-boosted CBS in adults 18-49 and is tied for #1 among the Big 4 networks in adults 18-34 and women 18-34.

NBC's total-viewer average of 8.697 million is the network's highest at this point in a season without a SUPER BOWL or Olympic boost since 2006-07 (9.7 million).

Image courtesy of NBC

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