News on your favorite shows, specials & more!

NBC's SUPERSTORE Retains 100% of Last Week's Fast-Affil 18-49 Score

By: Feb. 02, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC'S "Superstore" (1.4/5 in 18-49, 4.9 million viewers overall from 8-8:30 p.m. ET) retains 100% of last week's 1.4 in these prelim fast-affiliate ratings in adults 18-49 and 93% of last week's 1.5 in official nationals and is one of only two shows on the Big 4 last night to equal its week-ago 18-49 rating in these fast-affiliate figures ("Bachelor Live," 1.0 vs. 1.0).

Will add substantial viewership with time-shifting and VOD -- to date, "Superstore" has grown by +26% in L+7 vs. L+SD in 18-49 rating (from a 1.75 to a 2.21) and 1.1 million viewers overall (6.2 million to 7.3 million). Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.8/2 in 18-49, 3.0 million viewers overall from 8:30-9 p.m. ET) finishes within 0.1 of last week's 0.9 in 18-49 and retains 93% week to week in total viewers (3.047 million vs. 3.292 million).

Will add significant viewership with time-shifting and VOD -- "Telenovela" has increased by +22% this season in 18-49 rating (from a 1.23 to a 1.50) and 805,000 viewers overall (4.5 million to 5.3 million) going from L+SD to L+7.

Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes

"The Biggest Loser 17" (1.0/3 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET) for its second hour from 10-11 p.m., tied for #2 among ABC, CBS and NBC in adults 18-49 and tied for #1 in women 18-34.

Will add substantial viewership via time-shifting and VOD - "Loser" has increased by +38% this season going from L+SD to L+7 in 18-49 (1.14 to 1.57) and by 1.2 million viewers overall (3.7 million to 4.9 million).

Upscale: "Loser" delivers a solid upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing: "Superstore," 2.3 rating in 18-49, 6.8 million viewers overall; "Telenovela," 1.2, 4.0 million; "Biggest Loser," 1.5, 4.7 million.


In Late-Night Metered Markets Monday Night in Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," 2.2/5; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.8/3 in metered-market households with an encore) trailed CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week NBC has tied for #2 in adults 18-49 for the primetime ratings week of Jan. 18-24, averaging a 1.2 rating, 4 share in 18-49 and 4.9 million viewers overall, according to "live plus same day" results from Nielsen Media Research.

Pacing NBC's week were top-30 rankings among primetime programs on the Big 4 in adults 18-49 for Tuesday's "Chicago Fire" (tied for #10), Tuesday's "Chicago Med" (tied for #12), Thursday's "Blacklist" (tied for #15), Monday's "Superstore" (tied for #19), Friday's "Dateline NBC" (tied for #21), Sunday's "American Ninja Warrior" special (tied for #21) and Thursday's "Shades of Blue" (tied for #28).

Through the opening 19 weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and all other key demos (including a tie in men 18-34), while placing #2 in total viewers.

NBC's total-viewer average of 9.088 million is the network's highest at this point in a season without a SUPER BOWL boost since 2006-07 (9.8 million).

Image courtesy of NBC



Comments

To post a comment, you must register and login.






Videos