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NBC's SUPERSTORE Grows to Its Most-Watched Episode Since January

By: Mar. 24, 2017
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NBC's SUPERSTORE (1.1/5 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET) grows week to week in total viewers (4.219 million vs. 4.169 million) to its most-watched episode since Jan. 12 (4.332 million). It's the second straight "Superstore" to grow in total viewers versus the prior original. Retains 100% week to week in 18-49 (with a 1.1 rating vs. a 1.1) to maintain a 1.1 for a fifth straight original telecast,despite the recent start-up of Daylight Saving Time. Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +47% in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 1.78) and +1.2 million viewers overall (4.2 million to 5.4 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"The Blacklist: Redemption" (0.7/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) Retains 100% week to week in 18-49 (0.7 vs. 0.7) and 97% in total viewers (3.978 million vs. 4.117 million), despite this week's encore lead-in: Week to week, "Redemption's" lead-in is down 43% in 18-49 (0.8 for last night's "Chicago Med" encore vs. 1.4 for last week's "Med" original) and down 2.8 million persons or 38% in total viewers (4.584 million vs. 7.347 million). Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49, behind only CBS' NCAA coverage, despite a 38% lower lead-in in 18-49 (0.8 from a "Chicago Med" encore) than ABC's "The Catch" received from "Scandal" (1.3 at 9 p.m.). Finishes #2 outright in total viewers among those nets. Will add significant viewership via time-shifting and VOD -- "Blacklist: Redemption" has grown by +59% in 18-49 rating so far this season going from L+SD to L+7 (0.83 to a 1.32) and +2.4 million viewers overall (4.2 million to 6.6 million). Upscale: "Blacklist: Redemption" is generating a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.

An encore telecast of "Trial & Error" (0.7/3 in 18-49, 2.8 million viewers overall from 8:30-9 p.m. ET): Generated more strong sampling for the new comedy, which maintained 100% of its Tuesday hourlong rating in adults 18-49 from Week 1 to Week 2 (with a 1.2 from 10-11 p.m. on March 14 and a 1.2 from 9-10 p.m. on March 21).

An encore telecast of "Chicago Med" (0.8/3 in 18-49, 4.6 million viewers overall from 9-10 p.m. ET): Maintains 100% of the show's prior encore in 18-49 (0.8 vs. 0.8 on Jan. 26) and grows +14% in total viewers (4.584 million vs. 4.035 million). Equals the show's high encore rating to date in 18-49 and delivers its most watched rebroadcast to date.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 1.4/5 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 0.9/4, delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," delayed by NCAA basketball.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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