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NBC's SUPERSTORE Finishes within 12% of Last Week's Premiere

By: Jan. 12, 2016
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NBC's SUPERSTORE (1.5/5 in 18-49, 5.4 million viewers overall from 8-8:30 p.m. ET) finished within 12% of last week's regular-slot premiere rating in 18-49 in these prelim fast affiliate ratings, and within 17% of last week's official-national 1.8.

Facing ESPN's high-rated college-football championship and special competition from CBS's "Big Bang Theory" encore, finishes within 11% of last week in total viewers (5.350 million vs. 6.036 million).

Will increase with time-shifting: Last week's "Superstore" grew by +18% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.75 to 2.06) and by 726,000 viewers overall (6.0 million to 6.8 million).

"Telenovela" (1.0/3 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET) will grow with time-shifting: The prior week's "Telenovela" increased by +14% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.30 to 1.48) and by 491,000 viewers overall (4.6 million to 5.1 million).

Upscale: Has generated a solid upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes

"The Biggest Loser 17" (1.1/3 in 18-49, 3.5 million viewers overall from 9-11 p.m. ET) finished within 8% of last week's season premiere in 18-49, despite last night's high-rated competition from ESPN's college-football championship.

In total viewers, finished within 10% of last week's debut (3.488 million vs. 3.856 million).

For its second hour from 10-11 p.m., ranks #1 among ABC, CBS and NBC in adults 18-49 and other key demos, topping ABC's "Bachelor Live" in those categories.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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