NBC's SUPERSTORE (1.5/5 in 18-49, 5.4 million viewers overall from 8-8:30 p.m. ET) finished within 12% of last week's regular-slot premiere rating in 18-49 in these prelim fast affiliate ratings, and within 17% of last week's official-national 1.8.
Facing ESPN's high-rated college-football championship and special competition from CBS's "Big Bang Theory" encore, finishes within 11% of last week in total viewers (5.350 million vs. 6.036 million). Will increase with time-shifting: Last week's "Superstore" grew by +18% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.75 to 2.06) and by 726,000 viewers overall (6.0 million to 6.8 million). "Telenovela" (1.0/3 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET) will grow with time-shifting: The prior week's "Telenovela" increased by +14% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.30 to 1.48) and by 491,000 viewers overall (4.6 million to 5.1 million). Upscale: Has generated a solid upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes "The Biggest Loser 17" (1.1/3 in 18-49, 3.5 million viewers overall from 9-11 p.m. ET) finished within 8% of last week's season premiere in 18-49, despite last night's high-rated competition from ESPN's college-football championship.Image courtesy of NBC
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