NBC's SUNDAY NIGHT FOOTBALL Posts Most-Watched, HIghest-Rated Season Ever

NBC's 10th season of SUNDAY NIGHT FOOTBALL in 2015 was both record-setting and memorable, wrapping up this past Sunday night as NBC's most-watched and highest-rated SNF season ever, and on pace to rank as primetime television's #1 show for the fifth consecutive year, based on live plus same day data provided by The Nielsen Company.

The record-setting season began with the most-watched Kickoff Weekend ever, featured a historic battle of unbeatens on Nov. 1 (6-0 Green Bay vs. 6-0 Denver), and celebrated numerous player milestones (Tom Brady's record for QB wins with one team; Drew Brees' 400th career touchdown pass; Peyton Manning tying the NFL record for career QB victories; and Brett Favre's Thanksgiving night halftime "Ring of Honor" ceremony in Green Bay, with a special appearance from Bart Starr), on its way to double-digit domination against its primetime TV competition in viewership, household rating, and in the Adult 18-49 demographic.

SNF IS MOST-WATCHED NFL PRIMETIME PACKAGE IN 19 YEARS
NBC's SUNDAY NIGHT FOOTBALL averaged 22.5 million viewers in 2015 - the best viewership ever for SNF on NBC, and tops for the NFL's premier primetime package in 19 years (22.7 million for ABC's MNF in 1996). SNF viewership increased 6% from last season (21.3 million viewers), and outpaced its nearest primetime competitor by 28% in the fall

Top Fall 2015 Primetime Programs, Viewership

Program	Avg. Viewers	SNF Advantage
Sunday Night Football	22.5 million	--
Thursday Night Football*	17.6 million	28%
NCIS	16.3 million	38%
Big Bang Theory	15.7 million	43%

(Source: The Nielsen Company, Live + Same Day Viewing, Sept. 7, 2015-Jan. 3, 2016; regularly-scheduled programs)

*8 CBS/NFLN telecasts

• SNF IS HIGHEST-RATED NFL PRIMETIME PACKAGE IN 16 YEARS

SNF averaged a record 13.0/22 household rating, matching the 2010 SNF season as the best for the NFL's premier primetime package in 16 years (13.7/23 for ABC's MNF in 1999). The season rating for SNF increased 4% from 2014 (12.5/21), and topped the second-ranked primetime show by 19% (chart below).

Top Fall 2015 Primetime Programs, U.S. HH Rating

Program	U.S. HH Rating	SNF Advantage
Sunday Night Football	13.0	--
Thursday Night Football*	10.9	19%
NCIS	10.1	29%
Big Bang Theory	9.5	37%

(Source: The Nielsen Company, Live + Same Day Viewing, Sept. 7, 2015-Jan. 3, 2016; regularly-scheduled programs)

*8 CBS/NFLN telecasts

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