NBC's Sunday Night Football - Primetime television's #1 show - is averaging 22.7 million viewers, marking the best seven-week start for an NFL Primetime package in 17 years (24.8 million in 1996 for Monday Night Football) and up 5% from last year (21.6 million average).
In addition, SNF tops Primetime TV in season-to-date live plus same day household rating (13.4 - best in 15 years for NFL Primetime package after seven weeks) and Adults 18-49 rating (8.8 - best in 16 years). Sunday's Colts-Broncos game featuring Peyton Manning's return to Indianapolis averaged 26.9 million viewers (15.9 HH rating), ranking as the most-watched October NFL Primetime telecast in 21 years (33.0 million viewers for Cowboys-Eagles on ABC, 10/5/92) and the most-watched October Primetime telecast of any kind since 2005. Since Sept. 1, NBC's NFL telecasts rank as television's seven most-watched Primetime shows and account for seven of the eight Primetime programs to average 20 million viewers (other: NCIS season premiere).Videos