NBC's SHADES OF BLUE (0.7/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET): wins the timeslot among the ABC, CBS and NBC dramas in adults 18-49. Ranks #1 among those drama in every key demo (including ties in adults 25-54 and women 25-54). Despite holiday distractions on Easter Sunday, retains 100% week to week in adults 18-49 (0.7 vs. 0.7) and grows in total viewers (4.037 million vs. 3.979 million), pending updates. Will grow dramatically via time-shifting and VOD: The prior Sunday's "Shades of Blue" grew +68% in 18-49 (0.68 to 1.14) and +2.1 million viewers overall (4.0 million to 6.1 million) going from L+SD to L+3 Nielsens. These were the night's strongest L+3 lifts on the Big 4 networks in 18-49 rating and percentage, as well as total viewers. In L+7 season to date, "Shades of Blue" is increasing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.82 to a 1.50) and +2.7 million viewers overall (4.5 million to 7.3 million).
Maintains 100% of last week's 0.9 in these prelim fast-affiliate ratings in 18-49 and 90% of last week's 1.0 in official nationals, despite an encore lead-in and holiday distractions on Easter Sunday. Grows +13% versus its encore lead-in this week, after a 69% retention versus its original lead-in last week in these fast-affiliate results (0.9 vs. 1.3) Ranks #2 in the time period among ABC, CBS,
NBC and
FOX in 18-49, total viewers and every other key category (including a tie in men 18-34). Will grow substantially with time-shifted and VOD viewership - "Chicago Justice" has grown by +53% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.10 to a 1.68) and +2.6 million viewers overall (6.2 million to 8.8 million).
An encore telecast of "Little Big Shots" (0.8/3 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET): Ranked #2 or tied for #2 in the timeslot among the Big 4 nets in every key measure. Builds on its lead-in by +33% in 18-49 (0.8 vs. 0.6 for a 7 p.m. "LBS" rebroadcast) and +1.5 million persons or +40% in total viewers (5.187 million vs. 3.711 million Will add significant viewership via time-shifting and VOD -- this season, "Little Big Shots" is increasing by +20% in 18-49 rating going from L+SD to L+7 (from a 1.65 to a 1.98) and +1.4 million viewers overall (10.0 million to 11.4 million).
NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
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