NBC's SHADES OF BLUE Retains 100% in Key Demo

"Shades of Blue" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET) retains 91% of its 18-49 rating versus the prior three weeks (1.0 vs. 1.1 each on Feb. 18, Feb. 11 and Feb. 4), maintains 100% in adults and men 25-54 and grows week to week in women 25-54 (1.8 vs. 1.7), despite facing last night's competition from CNN-Telemundo Republican debate.

Finishes within 0.5 of the slot lead among ABC, CBS and NBC in adults 18-49 (1.0 vs. 1.5 for "How to Get Away With Murder"), a dramatic closing of the gap versus the same night last year, when NBC lost the hour by 2.1 rating points (0.8 vs. 2.9).

Ranks #2 or tied for #2 in the time period among those nets in adults, men and women 18-34, women 18-49 and women 25-54.

Improves the time period by +25% versus NBC's regular-program season average in the slot before "Shades" in 18-49 (1.0 vs. 0.8, L+SD excluding sports and specials) and total viewers (4.975 million vs. 3.993 million).

Is a highly time-shifted series, with:

L+3: Last week's "Shades" grew by +85% in 18-49 going from L+SD to L+3 (1.06 to 1.96) and by 3.3 million persons in total viewers (5.3 million vs. 8.6 million), to tie for the week's #2 gain on the Big 4 in 18-49 percentage, tied with ABC's How to Get Away with Murder" and behind only the +90% of "The Blacklist."

L+7: "Shades of Blue" has grown by +87% in adult 18-49 rating going from L+SD to L+7 (1.40 to 2.62) and +4.5 million persons in total viewers (6.9 million vs. 11.4 million).

7-Day Alternate Platforms: Last week's telecast also added more than 800,000 full-episode views (P2+) in seven days on NBC.com and Hulu (803,508).

"The Blacklist" (1.3/4 in 18-49, 5.9 million viewers overall from 9-10 p.m. ET):
Facing competition from last night's CNN-Telemundo Republican debate, retains +100% of last week's 1.3 in 18-49 and grows in women 18-34.

Has remained in the 1.3-1.6 range in 18-49 with each of its last 15 telecasts.

Improves the slot +8% versus NBC's average last season (1.3 vs. 1.2, L+SD non-sports) and is up +10% in total viewers (5.856 million vs. 5.333 million)

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

Last week's "Blacklist" generated the week's #1 biggest 18-49 L+3 percentage lift of any Big 4 primetime program (+90% in 18-49, from a 1.30 rating to a 2.47, and by 4.2 million persons in total viewers, 6.0 million to 10.2 million).

In 18-49, "Blacklist" delivered its closest L+3 finish ever behind "Scandal," pulling within +0.38 rating points or +15% (2.85 vs. 2.47), the narrowest "Scandal" margins versus "Blacklist" in both rating point and percentage since "Blacklist" shifted to Thursdays in February 2015.

In total viewers, "Blacklist's" gain of 4.2 million viewers to 10.2 million viewers overall" moved the show from #4 in the time period in L+SD to #1 in L+3 ahead of ABC's "Scandal" (8.9 million), CBS's comedies (9.1 million) and Fox's "American Idol" (9.9 million). In L+SD, "Idol" had led the hour with 8.3 million, followed by CBS's comedies "Mom" and "2 Broke Girls" (7.5 million), "Scandal" (6.1 million) and "Blacklist" (6.0 million).

L+3+7 Days of Alternate-Platform Views: Last week's episode grew by +98% (to a 2.6 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.30 rating to a projected 2.58 rating in TAMi estimates).

· Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 148 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). Last week's telecast was the #1 most upscale show of the night on the Big 4 in 18-49/$100K+ (122 index, L+SD).

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.6 million viewers overall from 8-9 p.m. ET):
· Retains 100% week to week in adults 18-49 (0.6 vs. 0.6).

· Grows week to week in total viewers, women 18-49, adults 18-34 and men 18-34.

· Will add substantial viewership via time-shifting and alternate platforms

Last week's "Apocalypse" grew by a best-yet +30% in 18-49 going from L+SD to L+3 (0.61 to 0.79) and by 581,000 persons in total viewers (2.6 million vs. 3.1 million).

Last week's "Apocalypse" added more than 200,000 full-episode views (P2+) in seven days on NBC.com and Hulu (234,866). That's a +15% increase versus the prior week's total (234,866 vs. 204,454).

· Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.8/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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