NBC's SHADES OF BLUE Builds on Lead-In by +100% in 18-49 Demo

NBC's "Shades of Blue" (1.0/3 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET) builds on its lead-in by +100% in 18-49 (1.0 vs. 0.5) and by +86% in total viewers (5.0 million vs. 2.7 million).

Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and grows in total viewers by +3% (5.016 million vs. 4.859 million) and hits a four-week high in total viewers (best since Feb. 18, 5.3 million).

Equals NBC's closest finish ever behind an original "How to Get Away With Murder" in adults 18-49 (within 0.4, 1.0 vs. 1.4, matching 0.4 deficits for "Shades" on Feb. 18, March 3 and March 10), finishes within 460,000 viewers of the "HTGAWM" season finale (5.015 million vs. 5.478 million).

Facing competition that included NCAA Basketball coverage on four networks and with an encore lead-in last night, continues to maintain its most recent 18-49 rating to benefit from a first-run "Blindspot" lead-in (1.0 following "Blindspot's" 1.3 on Feb. 25).

Despite the 10 p.m. hour, grows from half-hour to half-hour by +11% in adults 18-49 (0.9 to 1.0), +8% in adults 25-54 (1.3 to 1.4) and +19% in women 25-54 (1.6 to 1.9).

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

L+7: "Shades of Blue" has grown by +93% in adult 18-49 rating going from L+SD to L+7 (1.27 to 2.45) and 4.3 million persons in total viewers (6.2 million vs. 10.5 million).

Last week's "Shades of Blue" added more than 800,000 full-episode views (P2+) in seven days on NBC.com and Hulu (824,983)).

An encore telecast of "The Blacklist" averaged a 0.5/2 in 18-49 and 2.7 million viewers overall from 9-10 p.m. ET.

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.8 million viewers overall from 8-9 p.m. ET) grows by 0.1 of a rating point or +20% week to week in 18-49 (0.6 vs. 0.5) and is up +25% in total viewers (2.787 million vs. 2.224 million).

Matches its highest 18-49 rating since Feb. 11 (0.8) and hits a five-week high in total viewers (2.967 million on Feb. 11).

Will add substantial viewership via time-shifting and alternate platforms -- "Apocalypse" has increased by +31% this season in 18-49 rating (from a 0.81 to a 1.06) and 808,000 viewers overall (3.3 million to 4.1 million) going from L+SD to L+7.

Last week's episode added more than 200,000 full-episode views (P2+) in seven days on NBC.com and Hulu (207,978).

Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 1.2/4, delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2, delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by an NCAA overrun).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

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