NBC's SHADES OF BLUE Beats Time Slot Competition in Every Key Measure

NBC's "Shades of Blue" (1.3/4 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) wins the time period among ABC, CBS and NBC in 18-49 and total viewers and wins among those nets in every other key measure.

Against high-rated Republican debate competition, maintains 100% of its 18-49 rating half-hour to half-hour (1.3 vs. 1.3). Despite the debate competition, improved the time period by +18% versus what NBC averaged before "Shades" (1.3 vs. 1.1, L+SD non-sports) and has now delivered NBC's only two in-season regular-programming wins in the Thursday at 10 p.m. hour in 18-49 versus original ABC and CBS competition in nearly six years (since March 4, 2010).

It has now captured NBC's only two in-season regular-program wins Thursday at 10 against ABC and CBS originals in total viewers in nearly eight years (since March 27, 2008) and has now generated NBC's two highest total-viewer results in the slot with in-season regular programming in nearly seven years (since April 16, 2009, "Southland," 9.6 million).

It now etains 87% of its "Blacklist" lead-in in 18-49. These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

Last week's "Shades of Blue" grew by +58% in 18-49 going from L+SD to L+3 (1.81 to 2.86) and by nearly 4.0 million persons in total viewers (8.6 million vs. 12.5 million).

Among NBC new series premieres, "Shades of Blue" delivered the #3 biggest L+3 increase ever in total viewers (3.961 million), behind only "Blindspot" (4.587 million) and "The Blacklist" (+4.362 million).

"The Blacklist" (1.5/5 in 18-49, 7.4 million viewers overall from 9-10 p.m. ET):
· Ties for #2 in the slot among the Big 4 nets in adults 18-49.

· Despite debate competition, retains 94% of last week's 18-49 rating, a 1.6, which was the show's highest since its season premiere Oct. 1.

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms - "Blacklist" has grown by +100% this season in 18-49 rating (from a 1.49 to a 2.98) and more than 4.9 million viewers overall (6.9 million to 11.9 million) going from L+SD to L+7.

· Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 153 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Heroes Reborn" (1.0/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET):
· Retains 100% of last week 18-49 rating (1.0 vs. 1.0).

· Delivers its most-watched episode since Nov. 5 (4.0 million).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms - "Heroes Reborn" has increased by +76% this season in 18-49 rating (from a 1.35 to a 2.38) and more than 2.2 million viewers overall (4.5 million to 6.7 million) going from L+SD to L+7.

In Late-Night Metered Markets Thursday Night:

Jimmy Fallon and Seth Meyers were the #1-2 late-night shows in 18-49 in the 25 Nielsen markets with local people meters.

· In adult 18-49 rating in the local people meters, Fallon (1.1) easily topped the combined results of CBS's "Late Show with Stephen Colbert" (0.4) and ABC's "Jimmy Kimmel Live" (0.4).

· In 18-49 in the local people meters, Meyers (0.6) beat Colbert (0.4) and tied Kimmel (0.4) by 50% each, despite Meyers' later start time.

· In 18-49, Carson Daly's encore (0.3) beat Corden (0.2), despite starting an hour later, and tied "Nightline" (0.4), despite starting 90 minutes later.

· Fallon's guests Thursday night included Hillary Clinton, Lucy Liu and musical guest Flo Rida.

· Meyers' guests Thursday included Rashida Jones, Khloe Kardashian and Rachel Bloom.

· Daly's guests Thursday night included Holly Holm, Ryan Duffy and musical guest Handsome Ghost (encore).

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; "Late Show with Stephen Colbert," 1.8/5; and ABC's "Jimmy Kimmel Live," 1.5/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

To post a comment, you must register and login.