NBC's 'ROCK CENTER' Scores Highest Ratings Since January

ROCK CENTER WITH BrIan Williams (1.2/4 in 18-49, 5.2 million viewers overall) is currently reporting its highest 18-49 and total-viewer results since January 23 (pending updates), the night of a two-hour telecast that featured a Republican Presidential Candidates Debate.

Week to week, “Rock Center” is up 33 percent in 18-49 (to a 1.2 vs. a 0.9) and 58 percent or 1.9 million persons in total viewers (5.236 million vs. 3.320 million) and versus two weeks ago, “Rock Center” is up 50 percent in 18-49 (1.2 vs. 0.8). Compared with NBC’s total-viewer average in the time period last summer, last night’s “Rock Center” is up 33 percent in 18-49 (1.2 vs. 0.9, L+SD non-sports) and 103 percent in total viewers (5.236 million vs. 2.579 million). In the time period, last night’s “Rock Center” is tied for #2 among ABC, CBS and NBC in 18-49 and 25-54, within a tenth of a rating point of #1 in both measures, and #2 outright in total viewers. Last night’s “Rock Center” included reports on the Church of Scientology, a Syrian rebel commander and the aftermath of the Costa Concordia shipwreck

· “Rock Center” grew from its first half-hour to its second by 30 percent in adults 18-49 (to a 1.3 rating from a 1.0), 21 percent in adults 25-54 (1.7 vs. 1.4) and 16 percent in total viewers (5.6 million vs. 4.8 million) to rank #1 from 10:30-11 p.m. ET among ABC, CBS and NBC in 18-49, 25-54 and total viewers.

· In the 10:30 lead-in to local news, “Rock Center” delivered a 13 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.5 for both ABC and CBS).

Featuring anchor and managing editor BrIan Williams and his all-star cast of correspondents Harry Smith, Kate Snow, Ted Koppel, Meredith Vieira, Natalie Morales, Richard Engel, Dr. Nancy Snyderman, Matt Lauer and Ann Curry, "Rock Center with BrIan Williams" airs Mondays at 10 p.m.

Broadcast live from the historic Studio 3B in Rockefeller Center, the weekly, hour-long newsmagazine is built around the week's most provocative events, compelling coverage, and newsmaker interviews. Williams and NBC’s trusted global news division take viewers deeper into the world’s most talked-about stories -- and raise the curtain on stories begging to be told.

 

 

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