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NBC's POWERLESS Retains 90% of Last Week's Series Premiere in Total Viewers

By: Feb. 10, 2017
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NBC's POWERLESS (0.9/3 in 18-49, 2.8 million viewers overall from 8:30-9 p.m. ET) retains 90% of last week's series premiere in total viewers (2.801 million vs. 3.098 million) and 82% in 18-49 (0.9 v. 1.1). Holds 84% week to week in adults 18-34 (0.6 vs. 0.7) and 100% in men 18-34 (0.5 vs. 0.5).Retains 82% of last night's lead-in from "Superstore" in adults 18-49, 89% in men 18-49 (0.8 vs. 0.9) and 100% in men 18-34 (0.5 vs. 0.5).Will grow significantly with time-shifting and VOD - last week's "Timeless" increased by +31% in 18-49 (1.08 to 1.41) and +878,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens.Upscale: "Powerless" is generating a strong upscale audience, indexing at a 125 among adults 18-49 in $100K+ homes.

"Superstore" (1.1/4 in 18-49, 3.8 million viewers overall from 8-8:30 p.m. ET): Retains +92% week to week in 18-49 (1.1 vs. 1.2) and 94% in total viewers (3.758 million vs. 3.993 million).Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +49% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.83) and +1.3 million viewers overall (4.4 million to 5.7 million).Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"Chicago Med" (1.2/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET): Retains +100% week to week in 18-49 (1.2 vs. 1.2) and 99.8% in total viewers (6.290 million vs. 6.304 million).Ranks #2 in the time period in total viewers.Also finishes #2 or tied for #2 among the Big 4 nets in adults 18-34, women 18-34, men 18-49 and men 25-54.Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.16) and +3.3 million viewers overall (6.8 million to 10.1 million).

"The Blacklist" (0.9/3 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET): Ties for #1 among ABC, CBS and NBC for the hour in men 18-34 and men 18-49.Maintains +100% week to week in adults 18-49 (0.9 vs. 0.9) and 96% in total viewers (4.868 million vs. 5.047 million).Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +105% in 18-49 rating so far this season going from L+SD to L+7 (1.11 to a 2.28) and +4.6 million viewers overall (5.7 million to 10.3 million).Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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