News on your favorite shows, specials & more!

NBC's PARENTHOOD Retains 92% of Last Week in Key Demos

By: Oct. 31, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"Parenthood" (1.1/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) retained 92% of last week in adults 18-49 (1.1 vs. 1.2) and retained 97% in total viewers (3.850 million vs. 3.950 million), despite the return this week of CBS drama competition to the hour. In adults 25-54, "Parenthood" maintained 100% of last week (1.4 vs. 1.4).

L+3: The previous week's "Parenthood" grew by +65% in 18-49 (from a 1.17 to a 1.93) and 1.9 million viewers overall (from 4.0 million to 5.9 million) going from L+SD to L+3.

Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 170 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening five weeks of the season, 100 represents an average concentration of those homes).

"The Biggest Loser" (1.1/4 in 18-49, 4.4 million viewers overall from 8-9 p.m. ET) retained 92% of last week's 1.2 rating in adults 18-49, despite the return of CBS's "Big Bang Theory" to the Thursday schedule last night. In adults 18-34, "Biggest Loser" maintained 100% of its rating week to week (0.7 vs. 0.7).

"Bad Judge" (0.9/3 in 18-49, 4.0 million viewers overall from 9-9:30 p.m. ET) retained 90% of last week's 18-49 rating versus last night's season premiere of CBS's "Two and a Half Men" in the time period.

Versus its lead-in from "Biggest Loser," "Bad Judge" retained 82% in adults 18-49, 93% in adults 25-54 (1.3 vs. 1.4) and 100% in men 25-54 (0.9 vs. 0.9).

"A-to-Z" (0.7/2 in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) retained 78% of its lead-in from "Bad Judge" in adults 18-49 and 83% in men 18-49 (0.5 vs. 0.6).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Biggest Loser...1.1...1.4...1.5
Bad Judge...0.9...1.3...1.4
A-to-Z...0.7...0.9...1.0
Parenthood ...1.1...1.9...2.1

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Biggest Loser ... 4.4 million...5.1 million...5.4 million
Bad Judge...4.0 million...5.0 million...5.2 million
A-to-Z...2.6 million...3.1 million...3.2 million
Parenthood ... 3.9 million...5.8 million...6.2 million


In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos