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NBC's 'NINJA' Ranks #1 for the Night in 18-49 and Total Viewers

By: Jun. 27, 2017
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NBC's AMERICAN NINJA WARRIOR (1.5/6 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET)moves ahead of "Bachelorette" in 18-49 to win the two-hour slot, which "Ninja" also takes again in total viewers. Beats "Bachelorette" head to head in 18-49 for the first time since Monday, July, 20, 2015. Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers. Maintains 100% week to week in adult 18-49 rating (1.5 vs. 1.5) and grows +3% in total viewers (6.001 million vs. 5.848 million). Has opened its season with two consecutive weeks of total-viewer growth. Will add substantial viewership via time-shifting -- last week's "Ninja" grew by +18% in 18-49 (from a 1.47 rating to a 1.73) and +787,000 viewers overall (5.8 million to 6.6 million) going from "live plus same day" Nielsens to L+3 Upscale: Last summer, "Ninja" delivered a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Spartan: Ultimate Team Challenge" (1.1/4 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET): Wins the 10 p.m. hour in adults 18-49, as well as adults 25-54. Despite ABC's switch in the timeslot from "Still Star-Crossed" to a "Celebrity Family Feud" encore that more than tripled ABC's 18-49 rating in the time period week to week (1.0 vs. 0.3) and nearly tripled last week's total-viewer result (4.288 million vs. 1.610 million), finishes within 0.1 of its week-ago rating in 18-49 (1.1 vs. 1.2). Grows +22% versus where the show ended its run last summer in both 18-49 (1.1 vs. 0.9 for the "Spartan" finale from 8-10 p.m. on Thursday, July 21, 2016) and total viewers (3.923 million vs. 3.225 million). Will add significant viewership via time-shifting and VOD - last week's "Spartan" grew by +10% in 18-49 (1.25 to 1.37) and +493,000 viewers overall (4.5 million to 5,0 million) going from L+SD to L+3. Upscale: Last summer, "Spartan" generated a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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