NBC NIGHTLY NEWS WITH LESTER HOLT won the key demo for the week of October 16, marking its 70th straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data. Last week, the broadcast debuted a new ongoing series, "Those Who Serve," highlighting Americans in uniform and the families, friends and communities that support them. The first story of the series showcased New Orleans Officers James Caire and Sgt. Gregory Johnson, brothers who volunteer their free time to train the marching band at New Orleans' McDonough 35 High School. Tomorrow, the series will feature three generations of women from the same Michigan family who are all obstetrics nurses.
The broadcast continues its winning streak in the demo most valued by news advertisers, averaging 1.7 million A25-54 viewers, beating "ABC World News Tonight" by +43,000 viewers (+3%) and "CBS Evening News" by +504,000 viewers (+41%).
For 115 of the past 116 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.2 million and topping
ABC by +48,000 viewers (+4%) and
CBS by +397,000 viewers (+48%).
7.8 million total viewers tuned in to Nightly News for the week of October 16. Nightly News bested "CBS Evening News" by +1.7 million total viewers (+28%) and grew its year-over-year total audience advantage.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over
CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to "CBS Evening News."
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