"NBC Nightly News with Brian Williams" continued as America's most-watched evening newscast for the week ending August 8, 2014, according to Nielsen Media Research data.
The
NBC broadcast was #1 in both total viewers and the younger demo of viewers 18-49. Nightly was the only evening news program to post any demo growth versus its 3Q'14-to-date average, increasing +9% in rating W18-49.
Season-to-date, Nightly is posting its biggest total viewer audience in 8 years (since the 2005-06 season) and its largest lead over
ABC (+969,000) since the 2011-12 season. Nightly continues to post the biggest season-to-season growth among the national evening newscasts, increasing +481,000 total viewers (+6%) and widening its advantage over
ABC by +28%. This season, Nightly has also widened its gaps over
CBS by 8% in total viewers and 3% among A25-54 viewers.
Weekly Highlights:
Nightly delivered 7.464 million viewers, leading
ABC World News by +441,000 and
CBS Evening News by +1,511,000.
Nightly has won in total viewers for 256 consecutive weeks, and in 303 of the past 304 weeks.
Nightly averaged a 1.4 A25-54 rating, +2 tenths over CBS.
Among A25-54 (000), Nightly averaged 1.687 million viewers, topping
CBS by +305,000.
Nightly averaged a 1.0 A18-49 rating, tied for #1 with
ABC and leading
CBS by +2 tenths.
Nightly averaged 1.284 million A18-49 viewers, leading
ABC by +73,000 and
CBS by +321,000.
WEEK ENDING AUGUST 1, 2014
|
Households |
Total Viewers |
A25-54 Rating |
A25-54 Viewers |
A18-49 Rating |
A18-49 Viewers |
NBC |
5.1 |
7.464 |
1.4 |
1.687 |
1.0 |
1.284 |
CBS |
4.0 |
5.953 |
1.2 |
1.382 |
0.8 |
963 |
ABC |
4.8 |
7.023 |
1.5 |
1.764 |
1.0 |
1.211 |
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