NBC's NIGHTLY NEWS Claims Across-the-Board Victory

NBC NIGHTLY NEWS WITH LESTER HOLT" ranked #1 across-the-board for the week of April 18-22, 2016 and delivered its largest total viewers lead over ABC in four weeks. America's most-watched evening newscast averaged 8.146 million total viewers for the week, outperforming ABC by +442,000 (+6%) and CBS by +1.416 million viewers (+21%).

The NBC broadcast topped the competition every night last week in all key demos, during a noteworthy week for anchor Lester Holt. He anchored live from the Middle East on Monday night following an exclusive interview with Defense Secretary Carter in Iraq; anchored from New York City on Tuesday during the New York primary; anchored from San Francisco after an exclusive trip to Alphabet's X Moonshot Factory; and anchored from Los Angeles on Friday.

For April 2016, Nightly won its 10th consecutive month in total viewers and A25-54, while claiming its 12th straight month among A18-49 viewers. The total viewer margin (+370,000) marked Nightly's largest win over ABC since December 2015.

Nightly has been #1 in total viewers for 11 consecutive weeks and 41 of the 44 weeks since Holt was named anchor. Among the A25-54 and A18-49 demos, the NBC broadcast has been ranked #1 for 39 consecutive weeks. Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.

Weekly Highlights:

Nightly averaged 8.146 million total viewers, outperforming ABC by +442,000 (+6%) and CBS by +1.416 million (+21%).
Nightly averaged 1.853 million A25-54 viewers, outperforming ABC by +148,000 (+9%) and CBS by +334,000 (+22%)
Nightly averaged 1.337 million A18-49 viewers, topping ABC by +135,000 (+11%) and CBS by +316,000 (+31%)
Versus the same week last season, Nightly was the only evening newscast to increase in total viewers (+1%, or +49,000).
For the sixth straight week, Nightly topped ABC by at least 250,000 viewers.
The NBC broadcast is #1 in A25-54 and A18-49 viewers for 39 consecutive weeks.
Season-to-Date:

Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers and A18-49 viewers.
Nightly averages 8.936 million total viewers, +278,000 (+3%) ahead of ABC and +1.513 million (+20%) more than CBS
Nightly averages 2.169 million A25-54 viewers, leading ABC by +199,000 (+10%) and CBS by +448,000 (+26%).
Nightly is the only evening news program with year-over-year growth among A25-54 viewers (+2,000).
Nightly has widened its A25-54 lead vs. ABC by 190,000 viewers versus last season (+199,000 lead this season vs. a +9,000 lead this time last year).
Nightly averages 1.567 million A18-49 viewers, outperforming ABC by +199,000 (+15%) and CBS by +396,000 (+34%)
Nightly has improved its A18-49 advantage over ABC by 93% versus last season (vs. a +103,000 lead last season).

To post a comment, you must register and login.