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NBC's MYSTERIES OF LAURA Retains 93% of Last Week's Debut in Key Demo

By: Oct. 02, 2014
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"The Mysteries of Laura" (1.4/5 in 18-49, 8.9 million viewers overall from 8-9 p.m. ET) retained 93% of last week's regular-slot debut in adults 18-49 rating (with a 1.4 vs. a 1.5) and retained 89% in total viewers (8.894 million vs. 10.007 million). Last night's "Laura" ranked a close #2 in the time period among the Big 4 in total viewers, limiting "Survivor's" lead in THE HOUR to 6% (9.5 million for "Survivor," 8.9 million for "Laura").

"The Mysteries of Laura" grew by +7% from half-hour to half-hour in 18-49 (to a 1.5 from a 1.4) and +10% in total viewers (9.3 million vs. 8.5 million).

"The Mysteries of Laura" was up +78% versus NBC's regular-program average in the time period last season in total viewers (8.894 million vs. 4.990 million).

"Law & Order: SVU" (1.8/5 in 18-49, 7.8 million viewers overall from 9-10 p.m. ET) is up +13% last night versus what the show was averaging at the end of last season through the May sweep in 18-49 (1.8 vs. 1.6) and up +34% in total viewers (7.812 million vs. 5839 million). Last night's "SVU" is also up +14% versus the same night last year in total viewers (7.812 million vs. 6.852 million).

In the first two weeks of the new season, "Law & Order: SVU" has delivered the show's two biggest overall audiences since Jan. 8.

"Chicago P.D." (1.6/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) retained 89% of its lead-in from "SVU," versus a 74% retention in THE HOUR for CBS's debut of "Stalker" (2.0 vs. 2.7 for "Criminal Minds") and 60% for ABC's "Nashville" (1.5 vs. 2.5 for "Black-ish"). In total viewers, "Chicago P.D." retained 85% of its lead-in, versus 79% for "Stalker" (9.066 million vs. 11.541 million) and 65% for "Nashville" (5.150 million vs. 7.960 million).

Last night's "Chicago P.D." is up +14% versus NBC's regular-program average in the time period last season in 18-49 (1.6 vs. 1.4) and up +19% in total viewers (6.676 million vs. 5.618 million).

In adults 18-34, "Chicago P.D." finished #1 in the time period among ABC, CBS and NBC (1.2 rating).


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Mysteries of Laura...1.4...1.8...N/A
Law & Order: SVU...1.8...2.7...2.9
Chicago P.D....1.6...2.4...2.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Mysteries of Laura...8.9 million...10.2 million... N/A
Law & Order: SVU ... 7.8 million...9.8 million...10.4 million
Chicago P.D.... 6.7 million...8.9 million...9.4 million


In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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