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NBC's MYSTERIES OF LAURA Matches Its High Since 2015

By: Mar. 03, 2016
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NBC's "The Mysteries of Laura" (1.2/4 in 18-49, 7.4 million viewers overall from 8-9 p.m. ET) equals its season high in 18-49 and highest rating since the Feb. 25, 2015 telecast featuring guest star Erick McCormack (1.4).

Grows +20% week to week in 18-49 (1.2 vs. 1.0) and +13% in total viewers (7.381 million vs. 6.516 million) and ranks #2 in the time period in total viewers among the Big 4.

Will add significant viewership via time-shifting and VOD -- "Laura" has increased by +38% this season in 18-49 rating (from a 1.13 to a 1.56) and 1.8 million viewers overall (7.0 million to 8.8 million) going from L+SD to L+7.

"Law & Order: Special Victims Unit" (1.6/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET) grows 7% week to week in 18-49 (1.6 vs. 1.5) and +6% in total viewers (6.831 million vs. 6.467 million) and builds on its lead-in by +33% in 18-49.

Increases by +23% versus its lone March original last year in 18-49 (1.6 vs. 1.3 on March 25, 2015) and will add substantial viewership via time-shifting and VOD - "SVU" has grown by +69% in 18-49 rating (from a 1.70 to a 2.88) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.

"Chicago P.D." (1.5/5 in 18-49, 7.1 million viewers overall from 10-11 p.m. ET) wins the time period among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures (including a tie in men 25-54) and ranks #1 by a +25% margin among those nets in the slot in adults 18-49 (1.5 vs. 1.2 for CBS's #2 "CSI: Cyber").

Has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 32 regular-slot originals, dating back to November 2014 and maintains 94% week to week in 18-49 (1.5 vs. 1.6) and grows +2% in total viewers (7.117 million vs. 6.985 million).

Will add significant viewership via time-shifting and VOD -- "P.D." has grown by +69% in 18-49 rating (from a 1.60 to a 2.70) and 3.5 million viewers overall (6.9 million to 10.4 million) going from L+SD to L+7.

Image courtesy of NBC



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