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NBC's MYSTERIES OF LAURA Grows +27% Week to Week

By: Feb. 26, 2015
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"The Mysteries of Laura" (1.4/4 in 18-49, 7.6 million viewers overall from 8-9 p.m. ET) jumped +27% week to week in 18-49 (1.4 vs. 1.1) and by +30% or more than 1.7 million persons in total viewers (7.6 million vs. 5.9 million).

Featuring guest star Eric McCormack, last night's "Laura" captured the show's top rating since Nov. 19 (1.4) and equaled its high since Oct. 1 (1.5) "Laura" finished within 0.1 of the series record for a regular-slot telecast (1.5 on Sept. 24 and Oct. 1 during the first two weeks of the season). In total viewers, last night's episode was the show's most-watched since Dec. 10 (8.1 million).

"The Mysteries of Laura" will grow significantly in L+7 -- "Laura" originals this season are increasing by +31% in 18-49 rating (from a 1.34 to a 1.75) and 1.8 million viewers overall (8.2 million to 10.0 million) going from L+SD to L+7.


"Law & Order: Special Victims Unit" (1.6/4 in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) equaled its high 18-49 rating since Jan. 7 (1.7) and delivered its most-watched telecast since that same date (7.760 million).

"Law & Order: SVU" will increase substantially in L+7 -- "SVU" originals this season are growing by +69% in 18-49 rating (from a 1.68 a 2.84) and more than 2.9 million viewers overall (7.6 million to 10.6 million) going from L+SD to L+7.


"Chicago P.D." (1.5/5 in 18-49, 7.3 million viewers overall from 10-11 p.m. ET) ranked #1 or tied for #1 in the hour among ABC, CBS and NBC in adults 18-49, adults 18-34, adults, men and women 25-54 and other key demos. "Chicago P.D." has now finished #1 or tied for #1 in the slot among the ABC-CBS-NBC dramas in adults 18-49 with nine of its last ten originals.

Last night's "Chicago P.D." maintained or increased its rating from half-hour to half-hour in every key measure, despite the 10 p.m. hour, allowing it to rank #1 outright among those networks from 10:30-11 in adults 18-49 (1.5) and adults 25-54 (2.1).

"Chicago P.D." will grow substantially in L+7 -- originals this season are increasing by +69% in 18-49 rating (from a 1.61 to a 2.72) and more than 3.3 million viewers overall (7.2 million to 10.6 million) going from L+SD to L+7.


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
Mysteries of Laura...1.4...1.6...1.7
Law & Order: SVU...1.6...2.3...2.5
Chicago P.D...1.5...2.4...2.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
Mysteries of Laura ... 7.6 million...8.7 million...9.0 million
Law & Order: SVU ... 7.7 million...9.7 million...10.4 million
Chicago P.D.... 7.3 million...10.0 million...10.6 million


In Late-Night Metered Markets Wednesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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