NBC's MILLION SECOND QUIZ Grows in Thursday Ratings

At 8 p.m. ET, "The Million Second Quiz" (1.1 rating, 4 share in adults 18-49, 4.2 million viewers overall) scored NBC's best adult 18-49 rating in the time period, excluding sports, since May 16 (with an "Office" retrospective the night of that show's finale), despite facing last night's Jets-Patriots football on NFL Network and the Thursday season premiere of Fox's "The X Factor." In total viewers, it's NBC's biggest overall audience in the time period, excluding sports, since the "Macy's 4th of July Fireworks Spectacular" two months ago. Versus NBC's time-period average this summer, "Million Second Quiz" is up 57% in 18-49 rating (with a 1.1 vs. a 0.7, L+SD non-sports) and up 37% in total viewers (4.222 million vs. 3.078 million).

"Million Second Quiz" grew from half-hour to half-hour in nearly every key demographic: adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; and women 18-34 and 18-49. The adult 18-49 gain was 10% (to a 1.1 from a 1.0).

Despite the strong Jets-Patriots NFL competition Thursday night, "Million Second Quiz" is currently running within a tenth of point of the prior night's 1.2 in these preliminary fast-affiliate ratings and within 0.2 of Wednesday's 1.3 in official nationals.

At 9 p.m. ET, an encore telecast of "Hollywood Game Night" averaged a 1.0/3/2 in 18-49 and 3.1 million viewers overall. Versus its prior encore in this time period, "Hollywood Game Night" is up 43% in 18-49 (with a 1.0 vs. a 0.7 on August 29), giving NBC its top 18-49 rating in the time period, excluding sports, since August 1.

At 10 p.m. ET, a second rebroadcast of "Hollywood Game Night" averaged a 1.0/3 in 18-49 and 2.9 million viewers overall, which matches the show's prior result in this time period with an original.In total viewers, the "Hollywood Game Night" encore is up versus that prior original on August 29 (2.863 million vs. 2.815 million), pending updates.

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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